Core Viewpoint - The People's Bank of China (PBOC) Wuzhong Branch is implementing a "credit for the people" philosophy, focusing on enhancing credit services in rural areas to meet public expectations and improve financial service efficiency [1] Group 1: Service Mechanisms - The PBOC Wuzhong Branch has signed a memorandum with local governments to strengthen financial management and services, establishing a county-level financial service committee and a credit service working group [1] - A new service and management model has been implemented, including a management checklist for county credit services to enhance compliance and service quality [1] - Quarterly reports on credit management and services are provided to local governments to ensure smooth cooperation and service continuity [1] Group 2: Accessibility and Convenience - A special action for "credit service management enhancement" has been launched, focusing on standardizing service points and improving service delivery [2] - The establishment of 11 standardized credit report query points and 50 smart teller machine query points aims for full coverage of self-service queries for individuals and businesses [2] - Online query channels, including mobile banking and cloud payment, are being promoted, particularly in rural areas, to facilitate access to credit services [2] Group 3: Security and Regulation - A management approach for self-service query points has been developed to ensure the security of credit information, incorporating a comprehensive safety control system [3] - An inspection system using online video for remote self-service points has been established to enhance monitoring and compliance [3] - Incentives and constraints are in place to encourage efficient operation of self-service query points, linking regulatory outcomes to annual assessments [3] Group 4: Public Awareness and Rights Protection - The PBOC Wuzhong Branch is actively promoting credit knowledge through various channels, ensuring the public can easily access credit services [4] - A focus on resolving personal name maintenance issues has been implemented, allowing individuals to complete this process at nearby bank branches [4] - A three-party coordination mechanism has been established to address credit-related complaints, successfully resolving 15 disputes this year [4]