微短剧行业乱象

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微短剧岂能靠离谱博流量
Jing Ji Ri Bao· 2025-07-03 22:08
Core Insights - The micro-drama market in China has experienced explosive growth, surpassing 50 billion yuan in 2024, exceeding annual box office revenue for films for the first time [1] - The rapid production model of micro-dramas has led to a prevalence of absurd storylines, reflecting industry chaos and a focus on attracting viewers through sensationalism rather than quality content [1][2] - The current evaluation mechanisms favor traffic over artistic merit, resulting in a distorted creative environment where low-quality productions can achieve significant financial success [1][2] Industry Growth - The number of registered companies in the micro-drama sector has exceeded 20,000, indicating a surge in capital investment and interest in this format [1] - Micro-dramas, with their short duration of 2 to 5 minutes, have created a notable growth rate in the market, appealing to audiences with their quick consumption format [1] Content Quality Concerns - The algorithmic recommendation systems of short video platforms prioritize metrics like clicks, comments, and completion rates, which do not accurately reflect the artistic quality of micro-dramas, leading to a cycle where increasingly absurd content is promoted [2] - The prevalence of low-quality micro-dramas may desensitize audiences to poor storytelling and values, potentially lowering overall aesthetic standards in the long term [2] Cultural Impact - Micro-dramas carry the responsibility of cultural transmission and value guidance, necessitating a higher artistic pursuit from creators to avoid losing their identity in the pursuit of traffic [2] - When creators focus on high-quality production that reflects human values and societal progress, the micro-drama format can earn genuine respect as a new artistic form [2]