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广电总局:我国微短剧用户规模已达6.96亿
Yang Shi Xin Wen· 2025-09-26 00:00
国务院新闻办公室昨天(9月25日)举行"高质量完成'十四五'规划"系列主题新闻发布会。据广电总局介绍,"十四五"期间,微短剧成为新大众文艺的重要业 态,用户规模和市场规模都取得快速发展。 目,对"霸总"人设、"雷人"剧情、片名哗众取宠等问题进行纠偏。 根据市场机构统计,截至今年7月,我国微短剧用户规模已达6.96亿。全年市场规模在去年达到500亿元的基础上,今年有望实现更大突破。 微短剧呈现出题材更丰富、制作更精良的发展趋势,各地正加大对微短剧新业态的扶持力度,全国已有14个省(区、市)出台了微短剧发展扶持政策,通过 资源整合、创作引导等方式推动微短剧高质量发展。 而为了进一步规范发展秩序,有关部门目前正在制订《微短剧管理办法》,计划以部门规章形式发布,并将开展专项治理和常态化监管,及时处置违规节 (文章来源:央视新闻) ...
讲好郑州故事 传播中原文化
Zheng Zhou Ri Bao· 2025-09-25 00:52
Core Insights - The event highlighted the development of the micro-short drama industry in Zhengzhou, emphasizing high-quality growth and collaboration among industry players [1][2][7] - Zhengzhou's micro-short drama production value exceeded 2.3 billion in 2024, establishing "Zhengzhou production" as a notable brand in the industry [2][7] - The event featured awards for outstanding scripts, with 8 selected for production support, showcasing the cultural richness of Zhengzhou as a source of inspiration [2][3] Industry Development - The micro-short drama industry in Henan has over 1,000 companies and 15 established filming bases, employing more than 50,000 people [7] - The industry is recognized as a significant player nationally, with four of the top ten short drama production companies based in Henan [7] - The event marked a new phase in the industry, with Zhengzhou attracting numerous enterprises and forming a complete industry chain from content creation to distribution [7] Cultural Integration - The integration of traditional culture, exemplified by the performance of the Henan opera "Mulan," is seen as a way to enrich micro-short dramas and broaden their appeal [5][6] - The collaboration between traditional and modern storytelling is viewed as a strategy for enhancing the cultural narrative of Zhengzhou [5][6] Future Prospects - The industry aims to explore diverse themes beyond common tropes, focusing on family, reality, and culture to achieve high-quality development [6] - There is a commitment to continue building platforms for creative exchange, supporting the emergence of more quality works that tell Zhengzhou's stories [6][7]
二〇二五郑州微短剧高质量发展大会开幕
Zheng Zhou Ri Bao· 2025-09-24 00:48
Core Insights - The 2025 Zhengzhou Micro Short Drama High-Quality Development Conference was held in Zhengzhou, emphasizing the city's commitment to becoming a hub for micro short drama creation [1][2] - Zhengzhou aims to leverage its rich cultural resources and favorable market conditions to foster the growth of the micro short drama industry, inviting talent and enterprises to innovate and collaborate [2][3] Industry Overview - Zhengzhou has nearly 1,200 micro short drama companies and over 50,000 professionals, establishing a complete industry chain from creation to distribution [3] - The market size for micro short dramas in Zhengzhou reached 3.85 billion yuan in the first eight months of this year, indicating significant growth and positioning Zhengzhou as a national leader in this sector [3] Strategic Initiatives - The conference highlighted the importance of high-quality development in the micro short drama industry, advocating for a focus on quality, accessibility, and international perspectives [2] - The National Radio and Television Administration proposed an "Excellent Animation Micro Short Drama Support Plan" to further promote the industry [2]