（来源：中国消费者报） 曾凭借"三秒反转、五秒爽点"迅速席卷市场的微短剧，如今正面临套路化剧情引发的审美疲劳，更 有"油腻霸总""豪门争宠"等成人化内容，让家长对孩子的模仿行为忧心忡忡。作为已实现全民渗透的文 化消费产品，微短剧的质量不仅关乎大众娱乐体验，更与社会价值观的传递息息相关。当行业发展遭遇 内容肤浅、制作粗糙的瓶颈，政策监管的"及时雨"、消费者审美的升级、AI技术的赋能，正共同推动这 场"指尖上的娱乐"从野蛮生长迈向高质量发展的新征程。 微短剧进入"严管时代" "现在的微短剧剧情都差不多，不是逆袭就是虐渣，题材新颖的作品不多。我原本很喜欢看短剧，但现 在都看腻了。"36岁的微短剧用户刘女士说，"更糟糕的是，一些'油腻霸总''豪门争宠'等冲突剧情的片 段在网络广泛传播。孩子刷短视频时会主动模仿剧里的成人化表达，甚至用'套路'跟同学相处，真担心 这些扭曲的价值观影响孩子。" 图1—图4：微短剧行业正加速内容转型。 ■本报记者 李燕京 AI开辟行业新赛道 曾被视为年轻人专属的微短剧，如今已实现全民渗透，成为我国文化消费市场的重要组成部分。微短剧 的质量不仅影响人们的娱乐，更会影响部分人的价值观。 北京瀚海 ...

国务院新闻办公室昨天（9月25日）举行"高质量完成'十四五'规划"系列主题新闻发布会。据广电总局介绍，"十四五"期间，微短剧成为新大众文艺的重要业 态，用户规模和市场规模都取得快速发展。 目，对"霸总"人设、"雷人"剧情、片名哗众取宠等问题进行纠偏。 根据市场机构统计，截至今年7月，我国微短剧用户规模已达6.96亿。全年市场规模在去年达到500亿元的基础上，今年有望实现更大突破。 微短剧呈现出题材更丰富、制作更精良的发展趋势，各地正加大对微短剧新业态的扶持力度，全国已有14个省（区、市）出台了微短剧发展扶持政策，通过 资源整合、创作引导等方式推动微短剧高质量发展。 而为了进一步规范发展秩序，有关部门目前正在制订《微短剧管理办法》，计划以部门规章形式发布，并将开展专项治理和常态化监管，及时处置违规节 （文章来源：央视新闻） ...

Core Insights - The event highlighted the development of the micro-short drama industry in Zhengzhou, emphasizing high-quality growth and collaboration among industry players [1][2][7] - Zhengzhou's micro-short drama production value exceeded 2.3 billion in 2024, establishing "Zhengzhou production" as a notable brand in the industry [2][7] - The event featured awards for outstanding scripts, with 8 selected for production support, showcasing the cultural richness of Zhengzhou as a source of inspiration [2][3] Industry Development - The micro-short drama industry in Henan has over 1,000 companies and 15 established filming bases, employing more than 50,000 people [7] - The industry is recognized as a significant player nationally, with four of the top ten short drama production companies based in Henan [7] - The event marked a new phase in the industry, with Zhengzhou attracting numerous enterprises and forming a complete industry chain from content creation to distribution [7] Cultural Integration - The integration of traditional culture, exemplified by the performance of the Henan opera "Mulan," is seen as a way to enrich micro-short dramas and broaden their appeal [5][6] - The collaboration between traditional and modern storytelling is viewed as a strategy for enhancing the cultural narrative of Zhengzhou [5][6] Future Prospects - The industry aims to explore diverse themes beyond common tropes, focusing on family, reality, and culture to achieve high-quality development [6] - There is a commitment to continue building platforms for creative exchange, supporting the emergence of more quality works that tell Zhengzhou's stories [6][7]

Core Insights - The 2025 Zhengzhou Micro Short Drama High-Quality Development Conference was held in Zhengzhou, emphasizing the city's commitment to becoming a hub for micro short drama creation [1][2] - Zhengzhou aims to leverage its rich cultural resources and favorable market conditions to foster the growth of the micro short drama industry, inviting talent and enterprises to innovate and collaborate [2][3] Industry Overview - Zhengzhou has nearly 1,200 micro short drama companies and over 50,000 professionals, establishing a complete industry chain from creation to distribution [3] - The market size for micro short dramas in Zhengzhou reached 3.85 billion yuan in the first eight months of this year, indicating significant growth and positioning Zhengzhou as a national leader in this sector [3] Strategic Initiatives - The conference highlighted the importance of high-quality development in the micro short drama industry, advocating for a focus on quality, accessibility, and international perspectives [2] - The National Radio and Television Administration proposed an "Excellent Animation Micro Short Drama Support Plan" to further promote the industry [2]