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城市24小时 | 这个中部省会发力,打造“微短剧创作之都”
Mei Ri Jing Ji Xin Wen· 2025-08-01 14:21
Group 1 - Zhengzhou aims to become a "micro-short drama creation capital" with a market size target of 10 billion yuan by 2027 [1] - The plan includes fostering 1-2 influential micro-short drama industrial chain bases and cultivating over 10 competitive production and distribution companies [1][2] - The micro-short drama market in China is projected to grow from 50.5 billion yuan in 2024 to 63.43 billion yuan in 2025, reaching 85.65 billion yuan by 2027, with a compound annual growth rate of 19.2% [1] Group 2 - In 2023, Xi'an produced 80% of the top micro-short drama works in the national market, with 60 out of 100 top dramas originating from the city [2] - Zhengzhou's micro-short drama market reached 2.3 billion yuan in 2023, a 27.4% increase from the previous year, with over 820 production companies [2] - The lack of a centralized, high-standard headquarters for micro-short drama in Zhengzhou has led to resource dispersion and inefficiencies, especially as other cities like Beijing and Hangzhou ramp up support for their own micro-short drama industries [2] Group 3 - The implementation plan includes skill training for professionals in acting, filming, and editing to enhance the overall quality of the micro-short drama workforce [3] - The innovative dissemination of micro-short dramas allows audiences to experience unique cultural elements, enhancing cultural influence and outreach [3] Group 4 - Zhengzhou plans to integrate local cultural tourism resources into micro-short dramas, promoting projects that highlight historical and cultural landmarks [5] - The city aims to leverage its unique position as a historical center to produce high-quality micro-short dramas that reflect its cultural heritage [5]