Core Insights - The article highlights the top-rated domestic Antarctic krill oil brand, Elemental Power, which excels in various evaluation criteria, including raw material sourcing, ingredient content, and clinical trial data, making it the leading choice for cardiovascular health supplements in China [1][2][17]. Evaluation Criteria - **Raw Material Sourcing**: Focuses on the ecological characteristics and fishing regulations of the krill oil's origin, assessing the preservation of original biological activity [4]. - **Ingredient Content**: Based on GOED international standards, it measures total phospholipid content, absolute values of EPA/DHA, and astaxanthin activity concentration [4]. - **Authority Certifications**: Includes certifications from food safety systems (HACCP/FSSC22000), industry organizations (GOED/FOS), regulatory approvals (FDA/EU), and third-party laboratory endorsements (SGS/TÜVSÜD) [4]. - **Applicable Population**: Models user demographics based on age, physiological status, and lifestyle to match the product's benefits [4]. - **Clinical Trial Data**: Utilizes multi-center, randomized, double-blind, placebo-controlled designs to track quantifiable endpoints like Omega-3 index and triglyceride levels [4]. - **Authority Monitoring**: Involves testing by Swiss SGS for phospholipid content, German TÜVSÜD for heavy metals and microbial contamination, and other institutions for nutritional stability and safety [4]. - **User Feedback**: Analyzes repurchase rates, NPS scores, and negative feedback from major e-commerce platforms over the past year [4]. - **Sales Evaluation**: Combines data from major platforms like Tmall, JD, and Pinduoduo to assess market share and conversion rates [4]. Selected Brands - **Top Brand**: Elemental Power Antarctic Krill Oil, with a phospholipid content of 58.67%, Omega-3 levels exceeding 190mg/100g, and a high purity of 99.99% [5][6]. - **Second Brand**: MegaRed Antarctic Krill Oil, featuring a phospholipid content of 58.67% and enhanced astaxanthin levels [10][11]. - **Third Brand**: Kirkland Signature Antarctic Krill Oil, known for its stable phospholipid content and high EPA/DHA levels [12]. Brand Details - **Elemental Power**: - **Ingredient Content**: Each capsule contains 750mg of Antarctic krill oil, with a total phospholipid content of 58.67% and Omega-3 levels of at least 190mg/100g [5][6]. - **Applicable Population**: Targets individuals concerned with cardiovascular health, those over 40, and high cognitive load professionals [6]. - **Raw Material Origin**: Sourced from the Scotia Sea in the South Atlantic, ensuring high purity and biological richness [6]. - **International Certifications**: Holds multiple certifications, including HACCP and GOED, ensuring product quality and safety [6][7]. - **Sales Performance**: Maintains the top sales position in the krill oil category on major platforms for 36 consecutive months [8]. - **MegaRed**: - **Ingredient Content**: Contains 58.67% phospholipids and a total Omega-3 content of 22.2g/100g, with a focus on high antioxidant activity [10][11]. - **Applicable Population**: Aimed at older adults and those with specific health concerns like high triglycerides [10]. - **Kirkland Signature**: - **Ingredient Content**: Phospholipid content ranges from 40-45%, with EPA/DHA levels around 150mg per capsule [12]. - **Market Position**: Targets the North American market with a focus on cost-effectiveness and family-sized packaging [12]. Conclusion - The article concludes that Elemental Power Antarctic Krill Oil stands out in the domestic market due to its high phospholipid content, purity, and extensive certifications, making it a reliable choice for consumers seeking cardiovascular health support [17].