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ZARA水洗标太多被吐槽“扎人”,官方回应
新浪财经· 2025-11-21 09:44
Core Viewpoint - ZARA is facing criticism regarding the excessive number of care labels on its clothing, which consumers find uncomfortable and cumbersome, leading to discussions about potential improvements in label design and customer experience [2][11]. Group 1: Consumer Feedback - Consumers have expressed dissatisfaction with ZARA's care labels, describing them as overly numerous and uncomfortable, with some jokingly suggesting that the labels could be compiled into a book [2][11]. - There are reports of customers damaging clothing while attempting to remove these labels, indicating a significant consumer frustration with the current design [2][11]. Group 2: Company Response - ZARA's customer service stated that the number of label layers is adjusted based on product and washing requirements, aiming to provide detailed care instructions and necessary information [11]. - The company acknowledged the feedback regarding label design and indicated that it would relay this information to relevant departments for consideration [11]. Group 3: Market Challenges - ZARA is experiencing challenges in the Chinese market, having closed several stores in major cities, including locations in Shanghai and Shenzhen, as part of a broader strategy adjustment since early 2021 [11]. - The rise of domestic fast fashion brands and changing consumer preferences are contributing to ZARA's struggles in maintaining its market position in China [11]. Group 4: Financial Performance - In the first half of the 2025 fiscal year, Inditex reported a 1.6% increase in sales to €18.357 billion, with ZARA contributing €13.15 billion, showing a slight revenue increase of 0.9% compared to the previous year [12]. - Inditex's market share distribution indicates that Europe remains its largest market, accounting for 50.7%, while the Americas and Asia represent 17.8% and 16% respectively [12].