Core Viewpoint - The South Korean fashion brand Mardi Mercredi is reportedly withdrawing from the offline market in China, with its last physical store in Shenzhen expected to close by the end of the year [1][2]. Group 1: Store Operations - The only remaining physical store of Mardi Mercredi in mainland China is located in Shenzhen, which is a pop-up store with a lease expiring at the end of the year [1]. - The brand had previously opened multiple pop-up stores in cities like Shanghai and Shenzhen since entering the Chinese market in 2022, but has been closing stores since September 2023 [2]. - The online store ceased operations on October 31, 2023, and the membership services for both online and offline stores have been suspended [3]. Group 2: Brand Management and Strategy - Mardi Mercredi's Chinese agent, Mandoia (Shanghai) Brand Management Co., announced that the withdrawal is part of a strategic shift to focus on new brands Raive and Rest&Recreation [2]. - The brand has faced ongoing copyright issues and competition from counterfeit products, prompting the decision to redirect resources to new brand development [2]. - Mandoia holds the exclusive license for the Mardi Mercredi brand in mainland China, which it aims to protect against counterfeit operations [2]. Group 3: Market Presence - The brand was founded in 2018 and entered the Chinese market in 2022, gaining recognition for its casual wear aimed at both men and women [1]. - The brand's unique design symbols include a daisy and a dachshund, which have contributed to its identity in the fashion market [1].