Core Viewpoint - The article discusses Xiaomi's pricing strategy for its high-end products, emphasizing the company's commitment to affordability even in the luxury segment, as demonstrated by the significant price drop of the Xiaomi SU7 Ultra to 529,000 yuan from a previously announced price of 814,900 yuan, a reduction of 285,000 yuan [1][2]. Group 1: Pricing Strategy - Xiaomi's mission is to make luxury products accessible to more consumers, which is reflected in the drastic price reduction of the Xiaomi SU7 Ultra [2]. - The perception of affordability for a car priced over 500,000 yuan is attributed to Xiaomi's value proposition and pricing strategy [3][1]. - The company aims to disrupt unreasonable pricing in the consumer market by offering better products at more affordable prices, thus returning consumer benefits [13][12]. Group 2: Business Model - Xiaomi operates on a value-return model rather than a premium pricing model, focusing on efficiency and innovation to create disruptive products [11][10]. - The company believes that true success lies in making quality products affordable for the masses, as highlighted by historical examples like the Ford Model T [12]. - Xiaomi's pricing model is based on five factors, with a focus on efficiency to ensure that consumers enjoy high-quality products at reasonable prices [43]. Group 3: Competitive Advantage - The company emphasizes the importance of maintaining a clear mission and vision, which includes creating products that resonate with users and ensuring a strong connection with its customer base [22][36]. - Xiaomi's approach to product development includes a commitment to exceeding user expectations, which is essential for building a strong reputation and customer loyalty [29][39]. - The company recognizes that achieving a balance between quality and affordability is crucial for long-term success in the competitive landscape [41][42]. Group 4: Future Directions - Xiaomi's decision to enter the electric vehicle market is seen as a strategic move to adapt to changing consumer demands and market conditions, with a planned investment of 10 billion USD over the next decade [48][50]. - The company aims to leverage its existing user base and brand loyalty to establish a foothold in the automotive sector, viewing it as a necessary evolution to avoid stagnation in the consumer electronics market [50][53]. - The shift towards electric vehicles is framed as a response to the broader trend of consumer electronics becoming increasingly integrated with automotive technology [51].