总部创新+本地深耕
Search documents
(第八届进博会)花王呈现多元创新图景 董事长:与中国同行即与机遇同行
Zhong Guo Xin Wen Wang· 2025-11-06 06:35
Group 1 - The core viewpoint of the articles emphasizes that the China International Import Expo serves as a significant platform for global companies to access the Chinese market, with Kao Group highlighting its commitment to innovation and local adaptation [1][2] - Kao Group's theme for the expo, "Coexistence of Beauty and Quality for the Future," reflects its dedication to integrating global innovation with local needs, showcasing its 138 years of brand heritage [1][2] - The VIC technology and quality exhibition area at Kao's booth illustrates the company's focus on consumer co-creation and transforming consumer pain points into innovative solutions, emphasizing a consumer-driven research approach [1][2] Group 2 - Kao Group's collaborative model between its Japanese headquarters and Chinese R&D center allows for effective localization of technology, ensuring that innovations meet the diverse needs of Chinese consumers [2] - The company is recognized for providing a "green innovation model" for the high-quality development of the Chinese cosmetics industry, integrating global experience with local practices [2] - Kao's innovations extend beyond personal care to green agriculture, with products like flower preservation solutions and soil improvement agents that enhance agricultural efficiency and sustainability [3]