Core Insights - Kao Group showcased a more ambitious and localized strategy at the 8th China International Import Expo, emphasizing a blend of global innovation and local implementation [1][12] - The company is focusing on a "long-termism" approach, adapting its research and development to meet the unique demands of Chinese consumers [4][9] Product Development and Localization - Kao has significantly localized its product development, with most new products being produced domestically to better address the needs of Chinese consumers [5][6] - The company has transformed its product development cycle from a traditional model to a more agile "local research and local sales" approach, allowing for quicker market responses [9][12] - The introduction of the new Amino Acid Cleansing Oil and the Curel series exemplifies Kao's strategy of rapid product adaptation based on local consumer insights [6][7] Research and Innovation Strategy - Kao's research strategy is characterized by a collaborative approach across disciplines, enhancing innovation efficiency while ensuring safety [8][12] - The establishment of a Central Research Institute allows for focused investment in cutting-edge fields such as skin science and analytical chemistry, avoiding redundant research efforts [8] - Kao's commitment to safety is paramount, with rigorous testing protocols in place for new products, ensuring they meet diverse consumer needs [12] Market Positioning and Future Plans - Kao's localization strategy is evolving from "China supplying China" to "China supplying globally," with plans to export locally developed products to the Asia-Pacific region and even Japan [12] - The company aims to shift from merely manufacturing in China to creating value through innovation that originates in China, addressing the changing landscape for foreign enterprises in the market [12]

Group 1 - The core viewpoint of the articles emphasizes that the China International Import Expo serves as a significant platform for global companies to access the Chinese market, with Kao Group highlighting its commitment to innovation and local adaptation [1][2] - Kao Group's theme for the expo, "Coexistence of Beauty and Quality for the Future," reflects its dedication to integrating global innovation with local needs, showcasing its 138 years of brand heritage [1][2] - The VIC technology and quality exhibition area at Kao's booth illustrates the company's focus on consumer co-creation and transforming consumer pain points into innovative solutions, emphasizing a consumer-driven research approach [1][2] Group 2 - Kao Group's collaborative model between its Japanese headquarters and Chinese R&D center allows for effective localization of technology, ensuring that innovations meet the diverse needs of Chinese consumers [2] - The company is recognized for providing a "green innovation model" for the high-quality development of the Chinese cosmetics industry, integrating global experience with local practices [2] - Kao's innovations extend beyond personal care to green agriculture, with products like flower preservation solutions and soil improvement agents that enhance agricultural efficiency and sustainability [3]

Group 1: Core Insights - The 8th China International Import Expo (CIIE) is approaching, with companies like Kao and Bayer showcasing their innovations and commitment to the Chinese market [1][2][3] - Kao has localized production for several brands, including Freeplus and Curel, and aims to respond quickly to market changes by moving its global headquarters for Freeplus to China [1][2] - Bayer will present approximately 26 highlight exhibits, including 5 global debuts and 8 China debuts, focusing on innovations in pharmaceuticals, consumer health, and crop science [3][4] Group 2: Company Strategies - Kao's participation emphasizes a "global innovation + local implementation" model, adapting products to meet local agricultural needs and consumer preferences [1][2] - Bayer's strategy includes showcasing advancements in oncology, cardiovascular health, and agricultural innovations, with a focus on integrating global knowledge into local agricultural development [3][4] - Both companies are leveraging the CIIE as a strategic platform to connect with the Chinese market and enhance their brand presence [2][4]