作者 | 张帆 编辑 | 陈维贤 设计 | 蝶哥 真打假靠证据，假打假靠情绪，情绪越激动，流量越主动。 最近，运营社发现，电商行业又多了一个"骚套路"：通过"打假"来盗取流量，进行带货变现。 "流量蝗虫"们如何靠"诋毁"同行变现？ 最近两年，各大内容平台"打假""揭黑""产品测评" 类视频明显多了不少。赛道内甚至涌现出一批专攻 "打假" 的头部博主，比如某美食博主凭 借 "硬核打假""智斗奸商" 系列内容圈粉数百万；再比如某数码测评博主靠 "举报假冒伪劣产品" 收获大批忠实粉丝，类似的成功案例屡见不 鲜。 事实上，"打假""揭黑""测评" 本是极具社会价值的行为。这类内容站在消费者视角，揭露行业乱象、拆解产品猫腻，容易引发关注、信任与 支持，是内容平台内自带流量红利的话题。 你有没有刷过类似的视频？ 镜头里，博主满脸正气地攥着一款热门产品，厉声斥责它是 "假货"、质量堪忧，情绪激动处，更是直接抡起大锤，对着商品上演一场 "硬核测 评"。 评论区里，粉丝们纷纷拍手叫好，直呼博主 "正义出击"，帮大家精准 "避坑"。 但运营社却发现，这类打着 "打假""测评""揭黑" 旗号的视频，背后没那么简单。这些博主看似 " ...

Core Viewpoint - The phenomenon of "professional counterfeiters" in China is evolving, with some individuals shifting from legitimate consumer protection roles to exploitative practices for personal gain, leading to significant controversy and debate about their impact on market regulation and consumer rights [1][20][21]. Group 1: Evolution of Professional Counterfeiters - The number of "professional counterfeiters" has significantly increased over the past 30 years, particularly following the enhancement of consumer protection laws in China [1][3]. - Some individuals, such as Z, have been reported to file thousands of complaints, often targeting small businesses and exploiting minor labeling issues to demand high compensation [3][4][7]. - The emergence of "professional claimants" has led to a chain-like trend where individuals sell courses on how to effectively file complaints and claims, indicating a shift towards a more organized and profit-driven approach [2][16][17]. Group 2: Impact on Businesses - Many small businesses, particularly in the beauty and food sectors, have faced repeated complaints from "professional counterfeiters," leading to closures and significant financial losses [4][7][18]. - The complaints often focus on non-substantive issues such as labeling and packaging, diverting regulatory attention from more serious consumer safety concerns [19][21]. - The financial burden on businesses is exacerbated by the high costs associated with resolving these complaints, often resulting in settlements that can reach thousands of yuan [8][14][18]. Group 3: Regulatory and Legal Responses - There is a growing recognition of the need to differentiate between legitimate consumer protection efforts and exploitative practices, with some regions implementing regulations to curb "malicious complaints" [22][23][24]. - Recent legal interpretations emphasize that claims should be based on genuine consumer needs, and excessive or repetitive complaints may be classified as abuse of legal processes [22][24]. - The trend towards leniency in penalties for minor labeling violations reflects an effort to reduce the burden on businesses while still maintaining consumer protection standards [23][27].