Core Viewpoint - The article highlights the issue of maliciously inciting negative emotions online as a tactic used by some self-media influencers to gain traffic, which severely disrupts the online ecosystem and provokes strong public dissatisfaction [1] Group 1 - The phenomenon of self-proclaimed "anti-fraud bloggers" engaging in hypocritical behavior is examined [1] - The article aims to expose the chaos surrounding the malicious provocation of negative emotions online [1]