Core Insights - The upcoming New Year's holiday in 2026 is expected to see a significant increase in travel demand, with booking volumes for travel services like flights and accommodations rising nearly five times compared to the same period last year [1] - The overall booking enthusiasm for the New Year holiday has increased by approximately 30% compared to the previous year, indicating a strong recovery in the tourism sector [1] Group 1: Travel Trends - Short-distance travel is expected to dominate, with popular destinations being within a 1-3 hour travel radius, particularly in urban clusters like Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta [1] - There is a notable trend of cross-regional travel, with northern travelers heading south for warmer climates and southern travelers visiting northern regions for winter sports, highlighting the appeal of ice and snow tourism [2] Group 2: Consumer Preferences - Cultural tourism remains a hot trend, with a growing demand for cultural experiences such as museum visits, cultural performances, and heritage exploration, particularly during the New Year holiday [3] - Emotional tourism is gaining traction, with travelers seeking meaningful experiences and rituals, especially in iconic locations, as they celebrate the New Year with family and friends [3] Group 3: Industry Development Focus - Enhancing service quality is crucial for the tourism industry, with a focus on establishing a visitor-centered service quality evaluation and regulatory system to improve overall customer satisfaction [4] - Continuous product innovation is essential, leveraging technology to enhance visitor experiences and creating new tourism products that combine various elements [4] - Expanding inbound tourism is a key direction, with efforts to increase the number of visa-free countries and improve the overall travel experience for international visitors [5] - The development of emotional tourism is highlighted, emphasizing the need for tourism businesses to resonate with visitors' emotional needs and create environments that foster connection and belonging [5]