Core Viewpoint - The article discusses the launch and subsequent controversy surrounding the "New Year Greeting" service by UU Running, aimed at helping those unable to return home for the New Year celebrations. The company emphasizes its intention to provide emotional value rather than undermine traditional customs [3][6]. Summary by Sections Service Launch and Purpose - UU Running introduced the "New Year Greeting" service to cater to individuals who are away from home, have mobility issues, or are overseas, aiming to help them convey their feelings and maintain emotional connections during the New Year [3]. Controversy and Response - The service, particularly the 999 yuan "Elder Greeting Package," which included traditional rituals like "bowing" and live video streaming, sparked significant debate. While some users appreciated the emotional support it provided, critics argued it commodified traditional customs [6][8]. - In response to the backlash, UU Running decided to remove the controversial service from its offerings and promised to compensate users with three times the amount for any affected orders [3][4]. Future Plans and Community Engagement - The company expressed willingness to consider other user-suggested services, such as "substituting for work" and "pet care," indicating a commitment to adapt and meet customer needs [3]. - Additionally, UU Running announced a public welfare initiative called "Enjoying New Year's Eve Dinner," which will provide free delivery for New Year's Eve meals to frontline workers unable to return home, demonstrating corporate social responsibility [4]. Company Background - UU Running is associated with Zhengzhou Time Tunnel Information Technology Co., Ltd., established in September 2014, with a registered capital of approximately 23.288 million yuan. The company offers various services, including internet information services and daily life assistance [9].