Core Insights - Yuanqi Forest has successfully disrupted the beverage market with its sparkling water, achieving significant sales growth and brand valuation since its launch in 2018 [1][3][10] Group 1: Market Performance - Yuanqi Forest's sparkling water sales skyrocketed from 180 million yuan in 2018 to 2.7 billion yuan in 2020, and further to 7 billion yuan in 2021, with a brand valuation reaching 15 billion USD [3][10] - The brand became the top seller in the water beverage category during the 2020 Double Eleven shopping festival, surpassing Coca-Cola and Nongfu Spring [3] Group 2: Product Innovation - The company established a "Bubble Task Force" to develop the ideal sparkling sensation, conducting over 500 experiments to perfect the product [5][9] - Yuanqi Forest employs advanced techniques such as -196°C liquid nitrogen freezing for lemon flavor preservation and dynamic sensory evaluation for taste optimization [7][8] Group 3: Brand Positioning - The brand emphasizes a health-conscious image with its "0 sugar, 0 fat, 0 calories" slogan, using natural erythritol instead of artificial sweeteners, despite the higher cost [10][11] - Yuanqi Forest's packaging is made from recyclable materials, reflecting its commitment to sustainability [11] Group 4: Global Expansion Strategy - Yuanqi Forest has expanded its market reach to countries including the USA, Australia, Europe, and Southeast Asia, adapting its products to local preferences [12][16] - The brand incorporates cultural elements in its packaging, such as the Chinese character "气" and the pinyin "Chi," to resonate with both local and international consumers [15][16]