Core Insights - The article discusses the emerging opportunity of virtual stores on Xiaohongshu, specifically focusing on selling class management-related educational materials while highlighting potential risks associated with this business model [1][2]. Risk Factors - **Content Homogeneity**: The risk of content becoming indistinguishable due to the use of popular templates and limited product offerings. Continuous optimization of content is necessary to maintain visibility and traffic [4]. - **Copyright Issues**: The potential legal risks associated with reselling purchased materials without proper modification. Utilizing AI tools for content creation can mitigate some risks, but originality must be ensured [6]. - **Blind Product Selection**: The danger of selecting products based solely on intuition rather than data analysis. Utilizing sales data and market research is crucial for identifying in-demand products [7]. - **Unnecessary Cost Expenditures**: The financial burden of printing and material costs can be significant. Recommendations include purchasing second-hand equipment and sourcing supplies through cost-effective channels [9]. Market Potential - A case study illustrates a Xiaohongshu account with around 700 followers achieving over 6,000 sales and generating more than 150,000 in revenue, indicating the potential profitability of this business model despite the associated risks [2].