Core Insights - Li Ning Outdoor has officially launched its 2025 product series themed "Explore the World, Discover the Mountains," integrating Eastern aesthetics with modern outdoor functional design [1] - The product line covers multiple scenarios including urban leisure, suburban outings, and wilderness adventures, reflecting a new interpretation of outdoor lifestyles for Chinese consumers [1] - A significant component of the series is the collaboration with China Map Publishing Group to release the "Li Ning Outdoor Mountain and River Guide," merging product experience with cultural exploration [1] Brand Communication - Li Ning has gathered Chinese table tennis athlete and brand ambassador Sun Yingsha, documentary director Zhou Yijun, and young actor Hu Xianxu as "Li Ning River and Mountain Travelers" to convey the Eastern exploration spirit of "Tracing Roots, Going Against the Current" through their personal influence [1] - To further enhance brand narrative, Li Ning Outdoor is hosting an immersive outdoor-themed exhibition in Chongqing from September 20 to 29, aligning with the core concept of "Explore the World, Discover the Mountains" and creating a physical space that connects product functionality with cultural significance [1] Industry Positioning - Industry observers note that Li Ning Outdoor's three-dimensional approach through product development, cultural storytelling, and experiential space not only enriches its product matrix in the outdoor sector but also demonstrates a strategic intent to reshape outdoor lifestyle aesthetics from an Eastern perspective [1] - These initiatives are expected to help the brand establish a differentiated competitive advantage in the rapidly growing Chinese outdoor sports market [1]