Group 1 - The core viewpoint of the article is the issuance of a notification by multiple departments in Yantai to strengthen the management of "self-media" in the real estate brokerage sector, aiming to create a healthy and orderly online environment in the real estate field [1][2] - The notification outlines five key areas for improvement: standardizing information release content, clarifying the responsibilities of industry participants, enhancing self-regulation, strengthening the collection of violations, and conducting legal and regulatory rectifications [1] - Real estate brokerage institutions are required to implement a registration system for both the institutions and their "self-media" accounts, ensuring timely registration with local housing and urban-rural development departments [1][2] Group 2 - The notification mandates that "self-media" accounts must display the institution's registration certificate number, the professional qualification management number of real estate agents, and the real-name registration number of personnel on their homepage [1] - There is a requirement for rigorous review and oversight of the topics, releases, interactions, and live broadcasts conducted by "self-media" accounts, ensuring that the content accurately reflects real estate policies and market conditions [1][2] - The real estate brokerage association is tasked with improving industry self-regulation mechanisms and developing a self-discipline agreement for "self-media" operations, while also enhancing training to raise legal awareness and professional standards among practitioners [2]