Core Viewpoint - The Chongqing Municipal Housing and Urban-Rural Development Committee, in collaboration with the Municipal Cyberspace Administration, has initiated a 10-month special campaign to regulate the online environment in the real estate sector, focusing on managing online information content and curbing illegal profit-making behaviors by self-media in the real estate field [1] Group 1: Focus Areas of the Campaign - The campaign will target marketing accounts related to real estate on major social media, short video, and live streaming platforms, with an emphasis on regulating self-media accounts operated by real estate companies and housing intermediaries [1] - Six main areas of focus for the campaign include the rectification of false low-priced housing promotions, prohibiting the publication of false housing information, and strictly addressing illegal lead generation information [2] Group 2: Policy and Information Management - Actions will be taken against the distortion of real estate policy interpretations, prohibiting the alteration or fabrication of policy texts, and firmly addressing misinformation [3] - The campaign will also tackle the fabrication and dissemination of rumors about the real estate market, cleaning up false information, and combating the creation of a "real for sale" illusion [3] Group 3: Enforcement Against Malicious Activities - There will be strict measures against the production of information that infringes on corporate rights for illegal profit, including prohibiting extortion from real estate companies and the collusion of accounts to exert pressure [4] - The campaign aims to standardize the release of market data and research reports, prohibiting the fabrication and dissemination of false data and misinformation [5]

Core Viewpoint - The Chongqing Municipal Housing and Urban-Rural Development Committee and the Municipal Cyberspace Administration have launched a 10-month special campaign to regulate the online environment in the real estate sector, focusing on marketing accounts on major social media, short video, and live streaming platforms [1] Group 1: Focus Areas of the Campaign - The campaign will target six main areas, including the rectification of false low-priced housing promotions and the prohibition of publishing false housing information, such as misrepresenting auction starting prices as transaction prices [1] - There will be strict measures against distorting and misinterpreting real estate policies, including the prohibition of altering or fabricating policy texts [1] - The campaign aims to address the fabrication and dissemination of rumors about the real estate market, including the cleanup of false information and the crackdown on creating a false impression of "real listings" [1] Group 2: Regulatory Measures - The campaign will also tackle malicious attempts to undermine the real estate market, prohibiting the sensationalization of individual property transaction prices and the distortion of market conditions during live broadcasts [1] - There will be strict actions against the fabrication of information that infringes on enterprises, including prohibiting extortion from real estate companies and the collusion of accounts to exert pressure [1] - The regulation of market data and research report releases will be enforced, with a ban on fabricating and disseminating false data and misleading information [1]