Core Insights - The entry of smartphone giants OPPO and vivo into the handheld imaging market is expected to disrupt the current competitive landscape dominated by DJI and other established players [1][2] - The handheld imaging market is currently concentrated, with DJI holding a significant market share, but the competition is intensifying with the arrival of new entrants [1][2] Market Dynamics - The global smart imaging device market is highly concentrated, with the top three players (Insta360, DJI, and GoPro) holding a combined market share of 78.9% [1] - Insta360's market share is projected to grow from 28.4% in 2023 to 35.6% in 2024, while DJI's share is expected to decline from 19.1% to 13.2% [2] Competitive Landscape - OPPO and vivo have initiated new product lines targeting the handheld imaging segment, with plans to launch products by 2026 [1][2] - The entry of these smartphone manufacturers is driven by the growing demand for video equipment, particularly for live streaming [4] Supply Chain Considerations - The cost structure of handheld smart imaging devices shows that 58.5% of the material cost is attributed to camera modules, indicating a significant overlap in the supply chains of smartphones and imaging devices [5] - The strong supply chain capabilities of OPPO and vivo, with over 200,000 offline stores, provide them with a competitive advantage in reaching consumers [5] Technical Challenges - OPPO and vivo face technical challenges in adapting smartphone imaging technology to handheld devices, which have different usage scenarios and requirements [6] - DJI has a substantial technological advantage due to its decade-long R&D efforts, creating strong barriers for new entrants [6] Market Performance - OPPO's market share in the smartphone sector has seen fluctuations, with a decline of 9.8% year-on-year in Q2 2024, indicating potential challenges in maintaining its position [7] Strategic Responses - DJI is responding to the competitive threat by expanding its product line, including the launch of its first panoramic camera and the Nano handheld imaging device [8] - The competition for core raw materials like DSP chips and CMOS sensors is expected to intensify, favoring established players with larger procurement volumes [8]