手机与车机互联
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对话星纪魅族CEO黄质潘:旗舰手机坚持一年一迭代,留在牌桌上就有机会 | 财之道
新浪财经· 2025-09-26 10:35
Core Viewpoint - The company aims to return to its roots by focusing on product quality and user experience, while also exploring new business lines like Flyme Auto and Flyme AIOS [4][14]. Product Strategy - The Meizu 22 was initially planned for release during the 618 shopping festival but was delayed due to internal adjustments and challenges in meeting design and performance expectations [4][8]. - The starting price for Meizu 22 is set at 2999 yuan, with the company currently selling hardware at a loss after accounting for channel and marketing costs [4][9]. - The company plans to iterate its flagship digital series annually, with the next generation expected in the second half of next year [5][13]. - The Note series will focus on durability and cost-effectiveness, while a new modular phone is also in development for potential release by the end of this year or early next year [5][11]. Market Positioning - The smartphone market is viewed as essential for maintaining user connections, and the company believes it must remain active in this space despite current challenges [4][9]. - The company is not pursuing foldable phones due to high costs and a limited user base, with development costs for such devices being approximately 2.5 times that of traditional flagship models [5][13]. Flyme Auto and Other Ventures - Flyme Auto has already integrated with 28 vehicle models and has surpassed 1.5 million users, with a goal of reaching 5 million in the next three years [6][19]. - The company is exploring the integration of smart glasses with automotive systems, aiming to enhance user experience in vehicles [21][24]. - The Flyme Auto business model currently focuses on providing services to Geely and other partners, with plans to expand internationally [19][20]. Future Outlook - The company is committed to a sustainable growth strategy, prioritizing product quality and user experience over rapid expansion [10][14]. - The integration of mobile and automotive technologies is seen as a key area for future development, with potential for significant commercial opportunities as user bases grow [16][19].