Core Viewpoint - The smartphone industry is witnessing a shift towards external camera accessories, with major players like vivo and OPPO launching new products that blur the lines between smartphones and traditional cameras [3][5][15]. Group 1: Product Launches - vivo officially launched the X300 series on October 13, with the base model starting at 4399 yuan and the Pro version at 5299 yuan, including a 1499 yuan professional imaging handle with a 2.35x telephoto lens [3][4]. - OPPO announced the release of the Find X9 series on October 16, which will also feature a similar external telephoto lens accessory [4][5]. Group 2: Market Trends - The introduction of external camera accessories is becoming mainstream, moving beyond niche products that previously failed due to technical limitations and high costs [7][11]. - The smartphone market is experiencing intense competition, with IDC forecasting a total shipment of approximately 286 million units in 2024, reflecting a 5.6% year-on-year growth [15]. Group 3: Consumer Perception - Consumers are increasingly viewing smartphones and cameras as interchangeable, with the demand for higher quality images driving the adoption of external accessories [5][12]. - The collaboration between smartphone manufacturers and established camera brands like Leica and Hasselblad is becoming a key differentiator in the high-end market [15][17]. Group 4: Competitive Landscape - The competitive landscape is intensifying, with vivo leading the market with a 17.2% share and a 10.3% year-on-year growth, while Huawei follows closely with a 16.6% share and a significant 50.1% growth [15][16]. - The market is entering a phase of stock competition, where companies must find compelling selling points to attract consumers amidst high levels of product similarity [17][18].