Group 1 - Apple is expected to hold two iPhone launch events annually starting in 2026, breaking the tradition of one event per year since the iPhone's inception in 2007 [1][2] - The strategy aims to address the declining market share, particularly in China, where Apple's market share fell to 13.7% in Q1 2025, marking seven consecutive quarters of decline [2] - The introduction of the iPhone 16e in February 2025 contributed to Apple's market leadership, achieving a 19% market share in the global smartphone market for Q1 2025 [3] Group 2 - The new launch schedule includes the release of multiple models, such as iPhone 17 and iPhone 18 series, along with Apple's first foldable iPhone, indicating a robust product pipeline [2] - The growth in sales is attributed to the success of the iPhone 16e and strong performance in emerging markets like India and the Middle East, despite stagnant sales in major markets like the US and Europe [3] - Analysts caution that potential trade barriers and economic uncertainties could lead to a slight decline in Apple's overall shipment volume for the year [3]