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Sensor Tower:高密度运营活动撬动玩家消费 11月成功出海的中国手游收入持续增长
智通财经网· 2025-12-11 06:03
Core Insights - The report highlights the performance of Chinese mobile games in overseas markets for November 2025, showcasing significant revenue growth driven by seasonal events and promotional activities. Group 1: Top Performing Games - Point Interactive's leading titles, "Whiteout Survival" and "Kingshot," secured the top two positions in overseas mobile game revenue rankings, benefiting from Halloween and Thanksgiving events [1] - "Whiteout Survival" maintained its number one position in revenue due to successful seasonal activities and player engagement [1] - "Kingshot" achieved the second position, driven by promotional events during Double 11 and Thanksgiving [1] Group 2: Notable Revenue Growth - Lemon Micro's "Gossip Harbor" continued to show stable revenue growth, ranking third in the revenue chart, thanks to Thanksgiving and New Year events [2] - Florere Game's "Last Z: Survival Shooter" experienced an 11% revenue increase in November, reaching a total of over $400 million, with the U.S. and South Korea as key markets [2] - miHoYo's "Honkai: Star Rail" saw a 130% surge in overseas revenue following a major update, climbing to the sixth position in the revenue rankings [3] Group 3: New Game Launches - ByteDance's new 3D ARPG "BLEACH: Soul Resonance" launched on November 21, quickly topping download charts in multiple markets and ranking fifth in revenue growth within ten days [4] - Glacier Network's SLG game "X-Clash" reported a 200% revenue increase, marking its debut in the growth rankings at sixth place [4] - Lingxi Interactive's strategy game "Nobunaga's Ambition: True War" entered the growth rankings at ninth place, leveraging its strong IP appeal in the Taiwan, Hong Kong, and Macau markets [5] Group 4: Emerging Titles - New entries in the growth rankings include "Lootfiend: Idle Dungeons," "Blue Planet: The King is Busy," "Kaitian," and "Duet Night Abyss" [6] - Hungry Studio's puzzle game "Block Blast!" achieved a 4% increase in downloads, leading the overseas mobile game download rankings [6] - Glacier Network's "X-Clash" maintained its position as the second most downloaded game in November, with nearly 35 million downloads [6]