7米多高的《崩坏：星穹铁道》萨姆机甲矗立在绿地之中，可爱的《绝区零》邦布雕塑站在路边，线条小狗与蛋仔派对的萌系装置随处可见……近 日，上海徐汇区一处街区凭借这些二次元 "巨物"迅速破圈，成为网友和二次元爱好者争相打卡的新地标。 7月8日，上海市徐汇区"元界Neo World"正式启幕，这条 1.9 公里长的元宇宙街区，不仅将游戏IP从虚拟世界搬进现实，更以"元宇宙科技 + 二次元 创意 + 城区更新"的三重定位，开启了城市空间与游戏文化融合的新实践。 游戏IP与现实交融，打造"次元奇境" 走出桂林公园地铁站5号口，就来到了"元界Neo World"。这处街区天然带有二次元属性。鑫耀·光环Live和越界锦和尚城两大商业体与多家游戏公 司总部比邻而居，徐汇区游戏产业服务中心、中国音数协游戏博物馆、上海无线电博物馆等文化服务设施也都位于这一区域。 漫步街区，7米多高的《崩坏：星穹铁道》萨姆机甲和花海中的巨龙玻吕刻斯矗立路口，与《绝区零》邦布、《蓝色星原：旅谣》菜鸡、《剑与远 征：启程》满满和原创IP巨嘴鸟拓拓等巨型装置，一同构成了别具一格的"次元壁破"景观。 《崩坏：星穹铁道》萨姆机甲 巨龙玻吕刻斯 《绝区零》邦布 ...

近期，两份榜单凸显了二次元游戏厂商的强劲实力。 6月24日，《新财富》杂志发布2025年"500创富榜"，米哈游成为造富人数最多的公司，除三位联合创始人 蔡浩宇、刘伟、罗宇皓外，天使投资人宋涛也上榜。紧随其后，胡润研究院6月26日发布的《2025全球独 角兽榜》显示，在"中国十大独角兽"中，米哈游以1800亿元估值位列第六。 众所周知，自2020年9月现象级产品《原神》横空出世以来，它便成为米哈游的"财富密码"，推动公司跻 身游戏行业前列。《原神》的成功也引领游戏行业竞逐"开放世界"，将赛道从蓝海"厮杀"成红海。 面对激烈竞争，已上线的二次元游戏不断突破天花板。比如，库洛游戏《《鸣潮》卡池新角色——卡提希 娅终于在2.4版本上线，引发全服抽取热潮。相关数据显示，首日，该游戏在全球榜单上的排名就飙升了97 位，成功登顶日本畅销榜，同时，国服和韩服也分别位列第2和第8位。卡池的开放掀起了一股氪金热潮。 大厂动作频频，市场热度再现 5月以来，多家游戏大厂有所动作，二次元游戏市场热度再现。 5月13日，乐元素旗下英伦风ARPG（动作角色扮演类游戏）《白银之城》首曝。作为一家以《开心消消 乐》闻名的厂商，《白银之城》应 ...

Group 1: Brand Performance - LEGO, Yamaha, and miHoYo are leading brands with heat index scores of 1.95, 1.60, and 1.24 respectively, reflecting strong demand from the pan-2D user group driven by the "Guzi Economy" [2] - LEGO announced new products at the International Toy Fair in New York, including the LEGO® Blue Series and six new LEGO Jurassic World sets, which generated significant pre-sale interest [2] - Bandai collaborated with Hatsune Miku to launch the Mobile Suit Gundam series figurines, enhancing brand visibility on social media [2] Group 2: Consumer Trends - Consumers are increasingly seeking emotional resonance with virtual IPs while valuing the practicality and collectibility of physical products [2] - Low-decision-threshold products like trading cards and blind boxes are becoming popular entry points for consumers [2] - Brand collaborations are stimulating user-generated content on social media, leading to viral marketing effects [2] Group 3: Instrument Industry Evolution - The instrument industry is trending towards portability, intelligence, and integration, as seen with brands like Yamaha, Roland, and Liberlive [3] - Yamaha's lightweight hand roll piano and portable electric pianos connect via Bluetooth for enhanced functionality [3] - Liberlive's smart guitar features an AI chord assistance system, catering to users' dual needs for learning and entertainment [3] Group 4: Index Report Overview - The report is part of the Consumer Index Evaluation System developed by Shiyan Index, which includes various consumption index rankings to track market trends [4] - The index monitors 12 major industries, including 3C digital, apparel, food, home appliances, and musical instruments [4]

Core Viewpoint - The stock price of Giant Network has surged by 29.43% over six trading days, reaching a two-year high, driven by expectations of AI technology integration in gaming and improved industry policies [2][3]. Group 1: Company Performance - Giant Network's stock rose by 7.50% on June 16, closing at 20.92 yuan per share, with significant capital inflow and increased financing balance indicating strong market confidence [2][3]. - The company has established an AI laboratory with over 100 personnel, applying generative AI to enhance game development processes, which is expected to improve operational efficiency [3][6]. Group 2: Industry Trends - The gaming industry is experiencing a policy environment improvement, with a 20% increase in the number of approved game licenses in May, boosting market confidence and product launch expectations [4]. - AI technology is anticipated to reduce game development costs by over 30%, enhancing the return on investment for gaming projects, positioning companies with AI advantages for higher market premiums [3][4]. Group 3: Market Dynamics - The influx of capital into high-performing growth stocks is evident, with a 34% increase in financing balance for Giant Network over the past three months, reflecting investor optimism about future stock price increases [3][8]. - The upcoming summer season is expected to drive demand in the gaming sector, with major titles like "Honor of Kings" and "Honkai: Star Rail" leading the charge [4][8]. Group 4: Ecosystem Support - Chongqing's development of a digital economy ecosystem, including digital content and AI, provides a supportive environment for digital entertainment companies [5][7]. - Collaborations with local tech firms, such as the partnership with China Electronics Technology Group for AI chip solutions, enhance Giant Network's capabilities in AI application [6][7].

2025年06月12日 证券研究报告 | 传媒行业6月投资策略 关注游戏新品表现，把握A I应用与I P潮玩布局机会 行业研究 · 深度报告 传媒 · 传媒 投资评级：优于大市（维持） 证券分析师：张衡 证券分析师：陈瑶蓉 021-60875160 021-61761058 zhangheng2@guosen.com.cn chenyaorong@guosen.com.cn S0980517060002 S0980523100001 请务必阅读正文之后的免责声明及其项下所有内容 报告摘要 5月跑赢市场。1）25年5月份传媒板块（申万传媒指数）上涨2.20%，跑赢沪深300指数0.36百分点，在申万一级31个行业中排名第17位；2）ST惠程、游族网络、元隆雅图、 ST返利、ST大晟涨幅居前；荣信文化、光线传媒、天娱数科、浙数文化、皖新传媒等跌幅居前；3）估值来看，当前申万传媒指数对应TTM-PE 49x，处于过去5年76%分位数。 游戏市场1-4月营收持续高增长，持续看好关注政策、景气度与AI应用驱动下的板块机会。1）5月份共有130款国产游戏和14款进口游戏过审，1-4月份累计发放游戏版号654 个，同比增长 ...

相关机构表示，2025年4月中国游戏市场规模达273.51亿元，同比增长21.93%，环比增长2.47%，表现亮 眼且超出市场预期。增长动力主要来自长线产品，受益于联动、新赛季等活动，部分头部产品流水显著 提升。移动游戏市场规模同比增长28.41%至204.24亿元，客户端游戏市场环比增长3.75%。海外市场方 面，中国自主研发游戏收入同比增长9.62%，《崩坏：星穹铁道》等产品因周年庆活动收入激增。此 外，2025年1-5月国产网络游戏版号发放610个，同比增长16.41%，进口版号发放节奏加快，体现政策对 游戏行业的友好态度。游戏板块现金流良好，业绩稳健，AI游戏研发持续深化。 没有股票账户的投资者可关注国泰中证动漫游戏ETF联接C（012729），国泰中证动漫游戏ETF联接A （012728）。 游戏ETF（代码：516010）跟踪的是动漫游戏指数（代码：930901），该指数由深圳证券信息有限公司 编制，从A股市场中选取涉及动漫创作、游戏开发及运营等业务的上市公司证券作为指数样本，以反映 动漫游戏及相关产业链上市公司证券的整体表现。该指数聚焦文化娱乐产业，重点关注数字内容生产、 互动娱乐等新兴领域，能 ...

证券研究报告 | 2025年06月04日 传媒互联网周报 优于大市 香港通过稳定币新规，DeepSeek 发布新版本并开源 传媒板块本周表现：行业上涨 1.73%，跑赢沪深 300，跑赢创业板指。本周 （5.24-5.30）传媒行业上涨 1.73%，跑赢沪深 300（-1.08%），跑赢创业板 指（-1.40%）。其中涨幅靠前的分别为元隆雅图、时代出版、游族网络、ST 返利等，跌幅靠前的分别为昆仑万维、盛通股份、因赛集团、每日互动等。 横向比较来看，本周传媒板块在所有板块中涨跌幅排名第 5 位。 重点关注：香港《稳定币条例》正式成为法例，DeepSeek 发布新版本并开 源。1）香港特别行政区政府于 5 月 30 日在宪报刊登《稳定币条例》，这意 味着《稳定币条例》正式成为法例；2）DeepSeek-R1-0528 发布并开源，相 比前代版本，R1-0528 在代码生成速度、推理精度以及前端开发能力上均有 显著提升，在减少模型幻觉问题上与 o3 和 Gemini-2.5Pro 等顶尖模型保持 一致；3）Perplexity AI 近期推出了 Perplexity Labs，定位为面向复杂任 务的 AI 驱动解 ...

证券研究报告 | 2025年06月04日 传媒板块本周表现：行业上涨 1.73%，跑赢沪深 300，跑赢创业板指。本周 （5.24-5.30）传媒行业上涨 1.73%，跑赢沪深 300（-1.08%），跑赢创业板 指（-1.40%）。其中涨幅靠前的分别为元隆雅图、时代出版、游族网络、ST 返利等，跌幅靠前的分别为昆仑万维、盛通股份、因赛集团、每日互动等。 横向比较来看，本周传媒板块在所有板块中涨跌幅排名第 5 位。 重点关注：香港《稳定币条例》正式成为法例，DeepSeek 发布新版本并开 源。1）香港特别行政区政府于 5 月 30 日在宪报刊登《稳定币条例》，这意 味着《稳定币条例》正式成为法例；2）DeepSeek-R1-0528 发布并开源，相 比前代版本，R1-0528 在代码生成速度、推理精度以及前端开发能力上均有 显著提升，在减少模型幻觉问题上与 o3 和 Gemini-2.5Pro 等顶尖模型保持 一致；3）Perplexity AI 近期推出了 Perplexity Labs，定位为面向复杂任 务的 AI 驱动解决方案，能够在 10 分钟内完成从创意到成品的完整流程。 本周重要数据跟踪：《Wh ...

Investment Rating - The industry investment rating is maintained as "Increase" [6][32]. Core Insights - The media sector has shown a positive trend, with a 1.73% increase in the CITIC primary media sector index during the week of May 26-30, 2025, driven by AI applications and market activities [1][10]. - The domestic game market in April 2025 experienced a year-on-year growth of 21.93%, reaching a total market size of 27.351 billion yuan, supported by various promotional activities and the performance of long-term products [3][19]. - The report highlights the potential for resource integration, AI applications, and mergers and acquisitions in the media sector, particularly focusing on state-owned enterprises [2][19]. Summary by Sections 1. Market Overview - The CITIC primary media sector index increased by 1.73% during the week of May 26-30, 2025, with the top-performing sectors being comprehensive finance and defense [10][12]. - The game market's revenue growth is attributed to long-term products and new releases, with mobile game revenue increasing by over 28% year-on-year [3][19]. 2. Subsector Insights and Focused Stocks - Key stocks to watch include: - Resource integration: Zhongshi Media, Guoxin Culture, Guangxi Broadcasting, Tangde Film and Television, Jishi Media, Youzu Network [2]. - AI applications: Rongxin Culture, Aofei Entertainment, Tom Cat, Shengtian Network, and others [2]. - Gaming: Focus on companies with strong certainty such as Shenzhou Taiyue, Kaiying Network, and others [2]. - State-owned enterprises: Ciweng Media, Wanxin Media, and others [2]. - Education: Xueda Education [2]. - Hong Kong stocks: Alibaba, Tencent, and others [2]. 3. Key Events Review - The launch of the new DeepSeek-R1 model on May 29, 2025, showcases significant advancements in programming capabilities and deep reasoning [19]. - The release of the long-text deep thinking model QwenLong-L1 by Alibaba demonstrates breakthroughs in long-text processing [19]. 4. Subsector Data Tracking - The top-grossing films in the domestic market for the week of May 24-30, 2025, include "Lilo & Stitch," "Mission: Impossible 8," and "Dumpling Queen," with a total box office of approximately 216 million yuan [22][23]. - The most popular series during the same period were "The Cang Hai Chronicles," "Zhe Yao," and "In the Human World," indicating strong viewer engagement [23][24].

每经记者｜杨弃非 每经编辑｜刘艳美 "天命人"的旅程已经结束，但《黑神话：悟空》对行业的影响，还在继续。 在刚刚落幕的文博会上，广东发布《关于推动广东网络游戏产业高质量发展的若干政策措施》（以下简称《措施》），希望带动提升全省游戏产业创新能力 与国际竞争力。 据当地媒体报道，这是广东首次针对游戏产业出台专项政策文件。作为名副其实的"游戏大省"，这意味着，广东新一轮"攻势"即将拉开。 放眼全国，游戏产业正迎来新一轮发展风口，而"老玩家"广东正迎来实力强劲的"挑战者"。 但后起之秀已然形成奋起直追之势。 去年，作为《恋与制作人》的续作，由上海叠纸游戏开发的《恋与深空》年初上线后，一年内4次冲上苹果iOS畅销榜总榜第一，超越《王者荣耀》和抖 音。iOS畅销榜被称为"氪金榜"，统计的是app内消费金额，其"吸金"能力可见一斑。 根据《2024年广东游戏产业发展报告》，去年，广东游戏产业营收规模达到2604.31亿元，同比增长6.26%，但全国占比从2023年的80.9%下降至79.94%。这 背后的主要原因，是"广东游戏在2024年新品上线数量较其他地区少"。 图片来源："广东省游戏产业协会"官微 对此，本地媒体不断 ...