Core Viewpoint - The report by Zhiyan Consulting highlights the current state and investment directions of the Chinese watch industry from 2025 to 2031, emphasizing significant changes in import and export figures for September 2025 [1] Import and Export Analysis - In September 2025, China imported 1.04 million watches, marking a year-on-year increase of 32.9%, while the import value was $24.1 million, reflecting a year-on-year decrease of 8.7% [1] - The export figures for the same month showed that China exported 48.79 million watches, which is a year-on-year increase of 5.3%, but the export value was $18.5 million, indicating a year-on-year decline of 3.3% [1] Data Sources - The data presented in the report is sourced from China Customs and compiled by Zhiyan Consulting, a leading industry consulting firm in China [1]

Core Insights - In August 2025, China's watch imports decreased by 1.6% year-on-year, totaling 630,000 units, with an import value of $19.8 million, reflecting a significant decline of 25% compared to the previous year [1] - Conversely, watch exports from China reached 53.38 million units in August 2025, marking a year-on-year increase of 5.3%, with an export value of $19.7 million, which is a growth of 12.9% year-on-year [1] Import Analysis - The total number of watch imports in August 2025 was 630,000 units, showing a slight decline of 1.6% compared to the same month in the previous year [1] - The import value for the same period was $19.8 million, indicating a substantial decrease of 25% year-on-year [1] Export Analysis - In August 2025, the total number of watch exports was 53.38 million units, which represents a growth of 5.3% year-on-year [1] - The export value for this period was $19.7 million, reflecting an increase of 12.9% compared to the previous year [1]