Core Points - The United States and Switzerland have reached a framework agreement to reduce tariffs on Swiss imports from 39% to 15% [1] - Swiss companies have committed to invest $200 billion in the U.S., with $67 billion planned for 2026 [1] - The two countries aim to expedite trade agreement negotiations, targeting completion by early 2026 [1] Trade Impact - The U.S. tariffs on Swiss goods, which were implemented in August, have significantly impacted Switzerland's export-oriented economy, with approximately 18% of Swiss exports going to the U.S., and nearly 60% affected by these tariffs [1] - Key Swiss exports to the U.S. include watches, pharmaceuticals, chocolate, and cosmetics [1] - The Swiss mechanical and electrical engineering association noted that the reduction of tariffs to 15% only alleviates the competitive disadvantage faced by Swiss producers compared to EU or Japanese manufacturers, indicating that challenges remain [1]

Core Viewpoint - The introduction of a 39% tariff on Swiss goods by the US administration has significantly impacted Swiss watch exports, leading to a decline in sales [1][2]. Impact of Tariffs - The 39% tariff is described as "horrible" and has resulted in a drastic drop in Swiss watch exports [2][1]. - The watch industry has responded by increasing prices globally by 4% to mitigate the impact of tariffs, although this is insufficient to cover the full tariff cost [3][4]. Market Performance - Despite the tariff challenges, the US market for luxury watches is reportedly booming, with strong double-digit growth in sellout figures [4]. - Consumer sentiment in the US remains positive, contrasting with the negative outlook in Europe, particularly in Germany and France, where political instability is a concern [4][5]. Regional Insights - China, while not a major market (4-5% of revenues), has shown signs of stabilization and growth in recent months [7][8]. - Other regions such as South America, the Middle East, and India are performing well, contributing to a generally positive outlook for the luxury watch industry [9][10]. Industry Dynamics - The luxury watch market is expected to concentrate around a few dominant brands, which will control a significant market share, while niche brands may still survive [13][14]. - The industry is experiencing a globalization of taste, with a few brands emerging as leaders, similar to trends seen in other sectors like fashion and entertainment [16].

Core Insights - Casio's consolidated sales for April to June decreased by 5%, and operating profit fell by 18%, primarily due to a 30% drop in watch sales in China as a result of the economic slowdown [2][7] - The introduction of new products, such as the ring watch, is part of Casio's strategy to attract new customers and adjust its business structure [2][6] Product Launch and Sales Performance - The ring watch "CRW-001-1JR" features a width of 19.5mm and includes functions like time display, calendar, and stopwatch, despite its compact size [4] - The ring watch sold out quickly upon release, with a price of 19,800 yen (approximately 915 RMB), and it has been well-received both domestically and internationally [6] - The upcoming G-Shock ring watch "DWN-5600" will maintain traditional G-Shock features such as shock resistance and 20 ATM water resistance, while being significantly smaller [7] Market Response and Future Plans - The ring watch's success has led to plans for continuous sales of ring-type watches, with the G-Shock version set to launch on November 8 [7] - Casio's sales figures for April to June 2025 indicate a continued decline, with a consolidated sales figure of 62.1 billion yen and a 30% drop in watch sales in China [7] - The company is also focusing on other products, such as the small pet robot "Moflin," which has shown strong sales performance [7]

Core Viewpoint - The report by Zhiyan Consulting highlights the current state and investment directions of the Chinese watch industry from 2025 to 2031, emphasizing significant changes in import and export figures for September 2025 [1] Import and Export Analysis - In September 2025, China imported 1.04 million watches, marking a year-on-year increase of 32.9%, while the import value was $24.1 million, reflecting a year-on-year decrease of 8.7% [1] - The export figures for the same month showed that China exported 48.79 million watches, which is a year-on-year increase of 5.3%, but the export value was $18.5 million, indicating a year-on-year decline of 3.3% [1] Data Sources - The data presented in the report is sourced from China Customs and compiled by Zhiyan Consulting, a leading industry consulting firm in China [1]

相关报告：智研咨询发布的《2025-2031年中国手表行业市场现状调查及投资方向研究报告》 根据中国海关数据显示：2025年8月中国机械手表进口数量为6万只，同比下降25.3%，进口金额为1.59 亿美元，同比下降23.8%。 知前沿，问智研。智研咨询是中国一流产业咨询机构，十数年持续深耕产业研究领域，提供深度产业研 究报告、商业计划书、可行性研究报告及定制服务等一站式产业咨询服务。专业的角度、品质化的服 务、敏锐的市场洞察力，专注于提供完善的产业解决方案，为您的投资决策赋能。 近一年中国机械手表进口情况统计图 数据来源：中国海关，智研咨询整理 ...

Economic Forecast - Switzerland's government has cut its 2026 economic growth forecast to 0.9%, down from a previous estimate of 1.2% due to the impact of U.S. tariffs [2] - The economy is expected to grow by 1.3% this year, which is considered "significantly below-average" for the country [2] Trade Impact - The U.S. is Switzerland's top export destination, and the country faced a 39% tariff on goods sent to the U.S. after failed negotiations [3] - Key exports include watches, pharmaceuticals, and precious metals, with branded pharma products now subject to 100% tariffs unless produced in the U.S. [4] Economic Challenges - Swiss officials noted that the current trade policy environment presents significant challenges, with additional tariffs burdening export-oriented sectors [6] - The rising Swiss franc, gaining over 12% this year, adds to economic woes by putting downward pressure on prices [7] Risks and Forecast Adjustments - Risks for the Swiss economy are increasing, with exposure to the U.S. market amounting to 4% of GDP [11] - A senior economist revised the growth forecast for 2026 down to 0.8%, indicating a cumulative direct impact of U.S. tariffs on Swiss GDP of about 0.86% in the first two years [11] Recession Outlook - A fall in goods exports and declining investment are expected to lead the Swiss economy into recession in the second half of this year, with GDP projected to fall by 0.2% quarter-to-quarter in Q3 and Q4 [13]

Core Insights - In August 2025, China's watch imports decreased by 1.6% year-on-year, totaling 630,000 units, with an import value of $19.8 million, reflecting a significant decline of 25% compared to the previous year [1] - Conversely, watch exports from China reached 53.38 million units in August 2025, marking a year-on-year increase of 5.3%, with an export value of $19.7 million, which is a growth of 12.9% year-on-year [1] Import Analysis - The total number of watch imports in August 2025 was 630,000 units, showing a slight decline of 1.6% compared to the same month in the previous year [1] - The import value for the same period was $19.8 million, indicating a substantial decrease of 25% year-on-year [1] Export Analysis - In August 2025, the total number of watch exports was 53.38 million units, which represents a growth of 5.3% year-on-year [1] - The export value for this period was $19.7 million, reflecting an increase of 12.9% compared to the previous year [1]

Group 1: Robotics Standards - The implementation of national standards for industrial robots, including dynamic stability testing methods and three-dimensional visual guidance systems, aims to enhance the development and industrialization of dynamic stability measurement systems and improve the application of visual systems in manufacturing [1] - The national standard for service robot information security outlines requirements and testing methods, which will elevate the information security level of service robot products [1] Group 2: Cloud Computing Standards - The national standard for hyper-converged systems establishes a reference model and requirements for various virtualization components, providing guidance for manufacturers in designing and producing hyper-converged products [1] - The cloud supercomputing general requirements standard proposes a reference architecture and common requirements for cloud supercomputing services, enhancing the cloud computing standards system in China [1] Group 3: Consumer Product Standards - The mandatory national standard for harmful substance limits in watch exterior parts specifies definitions, basic requirements, inspection rules, and labeling for materials in direct contact with human skin [2] - National standards for wet wipes outline general requirements and specific requirements for adult, pet, and child wet wipes, as well as disinfectant wipes for daily use [2] Group 4: Elderly Care and Cultural Standards - The national standard for rehabilitation aids in elderly care institutions sets basic configuration requirements and lists, promoting efficient resource allocation and high-quality development in the elderly care industry [3] - The national standard for the management and service of comprehensive cultural stations in towns and streets aims to standardize the construction and management of grassroots libraries, enhancing service levels [3] Group 5: Data Exchange Standards - The national standard for the integrated national government big data system outlines the framework, methods, and requirements for data exchange, applicable to various levels of government data platforms [3]

Industry Environment - The domestic watch brand Seagull's 1963 replica watch has seen a 95.63% sales increase during the Black Friday promotion in overseas markets, attributed to its military history and high cost-performance ratio, being priced at only 1/4 of similar foreign products [2][3] - Swiss watch brands are experiencing significant declines in performance due to a cooling Chinese market and U.S. tariff pressures, while domestic brands like Seagull and Fiyta are enhancing international recognition through technological breakthroughs and cultural integration [3] - The market environment presents a replacement opportunity for domestic brands, which could enter a golden era in the high-end market if they improve stability and brand narrative capabilities [3] Fashion Trends - Leggings have evolved from sportswear to everyday wear, but there is a growing trend towards loose-fitting pants, with market share for leggings expected to drop from 46.9% in 2022 to 38.7% by 2025, while loose pants are gaining popularity [4] - Despite the rise of loose pants, leggings remain essential for functional sports scenarios due to their support and feedback, indicating a dual pursuit of functionality and fashion among consumers [4] Streetwear Brands - Traditional streetwear brands are undergoing a "de-street" transformation, with some brands enhancing quality and positioning to reshape their image, as seen with KITH and NOAH, while others like Supreme maintain their original street culture stance [5] - This trend reflects the blurring definitions of streetwear, with brands exploring diverse development paths to create a more open industry landscape [5] Luxury Brands - Luxury brands face challenges in their Qixi Festival marketing due to cultural misinterpretations and severe homogenization, struggling to balance high-end positioning with sales pressures [6][7] - Some brands have achieved limited success through long-term celebrity collaborations and emotional IP creation, but the fundamental issues remain unresolved [7] - Luxury brands are accelerating their entry into the beauty market to counteract traditional market sluggishness, with LVMH's beauty division generating €4 billion, accounting for 10% of the group's sales [8] - The beauty product line is expanding from perfumes to a full range, emphasizing immersive retail experiences, making beauty a key strategy for luxury brands to connect with consumers and enhance brand value [8] Company Dynamics - Anta Sports reported a revenue of 38.54 billion yuan for the first half of 2025, a 14.3% increase, but its stock price fell by 8.27% due to concerns over growth potential and market fatigue [9] - FILA's revenue grew by 8.6% to 14.18 billion yuan, focusing on high-end sports fashion and achieving breakthroughs in professional categories [11] - Youngor's fashion segment saw a 7.8% revenue increase to 3.684 billion yuan, driven by acquisitions, but overall net profit declined by 39.28% due to rising costs [12] - Uniqlo is adapting to market challenges by launching limited edition collaborations and adjusting store strategies, despite facing performance pressures in the Greater China region [13] - Bosideng ranked 45th in BrandFinance's 2025 global apparel brand value list, with a brand value of $2.09 billion, and aims to enhance its international competitiveness [14][15] - Balabala achieved a 6% growth in the children's clothing market by innovating in product, marketing, and experiential retail [16] - Lao Pu Gold reported significant growth in sales and profits, with a gross margin of 38.1%, but faces challenges from increased competition in the ancient gold market [17] - Li Ning's recent event showcased a blend of sports aesthetics and youth culture, launching new collaborations and emphasizing cultural confidence [18]

Group 1: Company Overview - The company, 西普尼 (2083.HK), is a designer, manufacturer, and brand owner of gold case and gold bezel watches in China, primarily generating revenue from its flagship brand "HIPINE" and ODM business [6] - Revenue is projected to grow from 320 million RMB in 2022 to 456 million RMB in 2024, with a compound annual growth rate (CAGR) of 18% [6] - Net profit is expected to increase from 24 million RMB to 49 million RMB during the same period, with a CAGR of 43% [6] Group 2: Industry Status and Outlook - The precious metal watch market in China is expected to grow steadily, with a projected market size of 26.46 billion RMB by 2024, reflecting a CAGR of 4.54% from 2019 to 2024 [7] - The company's market share in the gold watch segment is the largest, with a projected market share of 27.08% in the gold case watch sector and 28.96% in the gold bezel watch sector by 2024 [7] Group 3: Strengths and Opportunities - The company has a strong reputation for product design that aligns with market demands, allowing it to capture changing consumer preferences effectively [8] - It possesses robust R&D capabilities, enabling the production of high-quality gold watches without compromising gold purity [8] - The company has a wide and stable sales network, with products available in over 3,000 offline retail points and various e-commerce platforms [8] Group 4: Fundraising and Use of Proceeds - The company anticipates net fundraising of 255 million HKD, with approximately 40% allocated to capacity enhancement, 17% to R&D improvement, 33% to brand activities and sales network expansion, and 10% for working capital [12]