本文来自微信公众号： 巨潮WAVE （ID：WAVE-BIZ） ，作者：侯恬，编辑：杨旭然，题图来自： AI生成 以下文章来源于巨潮WAVE ，作者侯恬 巨潮WAVE . 融入时代巨潮，发现商业决策。 "穷玩车，富玩表"的说法曾经在中国长期流传。并不夸张地说，自欧洲手表进入中国开始，它便成了 财富和身份的代名词。 一块欧洲名表的价格，能抵得上普通人多年的薪水，它不只是体面的象征，更是被当成了实打实 的"硬资产"。就像很多电影里演的，"大佬送礼"常选名表，遇上突发状况还可以把表拿去典当或转 手，立刻就能换得一笔救急的现金。 但近两年情况开始剧烈变化。过去"一表难求"的劳力士，如今在二手市场上价格一跌再跌。如从 2022年3月的高点到2025年3月，劳力士二手指数已下滑近三分之一，创下四年来新低。 此外，江诗丹顿、伯爵、百达翡丽等高端品牌的价格同样承压，名表等于"硬通货"的逻辑，正在被现 实打破。 国产手表则开始获得更多关注。海鸥、飞亚达的部分系列受到消费者的追捧，尤其是国家领导人佩戴 的飞亚达表，一度引起了资本市场的高度关注。 欧洲名表的另一竞争对手——智能手表也在加速崛起。华为、小米等品牌的产品不仅价格亲民， ...

据证券之星公开数据整理，近期飞亚达(000026)发布2025年中报。截至本报告期末，公司营业总收入 17.84亿元，同比下降14.08%，归母净利润8244.55万元，同比下降43.97%。按单季度数据看，第二季度 营业总收入8.6亿元，同比下降14.96%，第二季度归母净利润3713.91万元，同比下降48.16%。本报告期 飞亚达公司应收账款体量较大，当期应收账款占最新年报归母净利润比达134.13%。 本次财报公布的各项数据指标表现不尽如人意。其中，毛利率35.55%，同比减4.36%，净利率4.62%， 同比减34.79%，销售费用、管理费用、财务费用总计4.88亿元，三费占营收比27.38%，同比增3.61%， 每股净资产8.22元，同比增0.58%，每股经营性现金流0.62元，同比增84.25%，每股收益0.2元，同比减 42.99% | 项目 | 2024年中报 | 2025年中报 | 同比增幅 | | --- | --- | --- | --- | | 营业总收入(元) | 20.76亿 | 17.84 Z | -14.08% | | 归母浄利润（元） | 1.47亿 | 8244.55万 ...

Core Viewpoint - The luxury watch market in China, particularly for European brands like Rolex, is experiencing a significant decline, with prices dropping and consumer interest shifting towards domestic and smartwatches [3][4][5]. Group 1: Market Trends - The resale value of Rolex watches has decreased by nearly one-third from March 2022 to March 2025, reaching a four-year low [3]. - Other high-end brands such as Vacheron Constantin, Piaget, and Patek Philippe are also facing price pressures, indicating a broader market trend away from luxury watches as "hard currency" [3][4]. - The export value of Swiss watches to mainland China fell by 26% last year, while exports to Hong Kong dropped by 19%, highlighting a significant market contraction [7]. Group 2: Consumer Behavior - The middle-class consumer segment, which has been a major growth driver for luxury goods, is showing a rapid decline in spending on luxury watches, with 45% of middle-class consumers reporting decreased spending on luxury items [10][13]. - A survey indicated that 80% of consumers who are reducing their luxury purchases believe that luxury goods lack cost-effectiveness, leading to a shift in spending priorities [13]. - The traditional consumer base for luxury watches is evolving, with younger consumers from tech and healthcare sectors seeking more personalized and value-driven products [14]. Group 3: Domestic Brands and Smartwatches - Domestic brands like Seagull and Fiyta are gaining traction, with Fiyta's sales of a co-branded watch with the film "The King of the Sky" increasing by 63% [19]. - Smartwatches from brands like Huawei and Xiaomi are rapidly capturing market share, with Huawei leading the market with a 34.2% year-on-year growth in shipments [15]. - The shift towards smartwatches and domestic brands reflects a broader cultural change, as younger consumers prioritize functionality and value over traditional luxury branding [16][19]. Group 4: Industry Performance - Swatch Group, which owns brands like Omega and Longines, reported a 14.6% decline in net sales to 6.74 billion Swiss francs for 2024, with net profit plummeting over 70% to 220 million Swiss francs [5][7]. - The overall market for luxury goods in China is projected to be below 2022 levels, indicating a challenging environment for luxury brands [10].

8月15日，瑞士手表品牌Swatch（斯沃琪）因一张"眯眯眼"宣传图引发争议。 照片中，一位男模特摆出夸张的"眯眯眼"造型，这一形象被认为具有对东亚人的种族歧视意味。对此，不少中国消费者表示强烈抗议。 8月16日，Swatch发布致歉声明称，公司注意到近期对于Swatch ESSENTIALS系列图片中模特形象的关注。公司对此事高度重视，并已在第一时间在全球 范围内删除所有相关资料。对于由此造成的冒犯和困扰，深表歉意。 公开信息显示，斯沃琪集团是全球最大的钟表制造和分销集团之一，除了基础款Swatch，旗下手表还包括浪琴、天梭、欧米茄、宝玑等知名品牌。 斯沃琪集团在7月17日公布的2025上半财年报告显示，公司实现销售额30.59亿瑞士法郎，同比下滑了11.2%；净利润从1.47亿瑞士法郎大幅下滑88%至1700 万瑞士法郎；净利润率为0.6%，去年同期为4.3%。斯沃琪集团将销售额的下滑归因于中国市场拖累。 8月1日，特朗普发布行政令，从8月7日起，美国将对从瑞士进口的商品征收39%的关税。这一税率不仅高于其他大多数国家，也高于特朗普今年4月初宣 布对瑞士征收的31%的关税。 美国是瑞士最大的出口市场，瑞士 ...

Group 1 - The article discusses the disappearance of renowned Chinese artist Fan Zeng, who was reportedly taken away by his wife, Xu Meng, leading to concerns about his well-being and the status of his art collection valued at over 2 billion yuan [1] - Fan Zeng's daughter, Fan Xiaohui, claims that her father was forcibly moved from his residence, which has been sealed, and that valuable artworks have been removed under suspicious circumstances [1] - The situation has garnered significant attention on social media, with many users expressing concern for Fan Zeng's safety and questioning the legitimacy of the claims made by his family [1][3] Group 2 - OpenAI has successfully raised 8.3 billion USD in a new funding round, part of a larger 40 billion USD financing plan, amid rapid growth in its business [3] - The annual recurring revenue for OpenAI has increased from 10 billion USD in June to 13 billion USD, with projections to exceed 20 billion USD by the end of the year [3] - The number of paid enterprise users for ChatGPT has surged from 3 million to 5 million in a matter of months, indicating strong demand for its services [3] Group 3 - Xiaomi's air conditioner sales surpassed those of Gree in July, achieving a market share of 16.71% compared to Gree's 15.22% [15][16] - The article highlights the competitive landscape in the air conditioning market, with Xiaomi's rapid growth signaling a shift in consumer preferences [15][16] Group 4 - Shanghai's first batch of autonomous smart connected taxis has officially begun operations, covering 58 locations in the Lingang area [18] - The fare structure for these taxis includes a starting price of 16 yuan for trips under 5 kilometers, with additional charges of 4 yuan per kilometer for longer distances [18] Group 5 - The article mentions the launch of the new generation of the NIO ES8, which is the first high-end electric vehicle in China to complete its third iteration [11] - The vehicle is designed to meet the needs of MPV users and showcases advancements in electric vehicle technology, including a comprehensive battery swap network [11]

Group 1: Tariff Impact on Switzerland - The U.S. has imposed a 39% tariff on Swiss goods, the highest among developed countries, leading to significant shock and confusion in Switzerland [1][3] - The trade deficit between the U.S. and Switzerland exceeded $38 billion last year and approached $48 billion in the first half of this year, prompting U.S. dissatisfaction with Switzerland's trade balance [3] - Swiss exports to the U.S. are heavily reliant on gold, which accounted for two-thirds of exports recently, alongside strong performances in pharmaceuticals, precision machinery, watches, chocolate, and cheese [3] Group 2: Economic Consequences - Economists estimate that the U.S. tariffs could result in the loss of 7,500 to 15,000 jobs in Switzerland and potentially decrease the country's GDP by up to 1% [6] - The high tariffs, combined with the strong Swiss franc, are expected to severely impact Swiss exporters, particularly in the machinery and electrical engineering sectors [7] Group 3: Industry Responses - Swiss companies are preparing for the tariff impact by increasing exports to the U.S. before the tariffs take full effect, but the long-term effects will become apparent as inventories deplete [9] - The luxury watch industry may see prices rise by 65% in the U.S. due to tariffs, while chocolate prices could increase by nearly 55%, risking market share loss [9] Group 4: Negotiation Challenges - Swiss authorities are in ongoing discussions with the U.S. to lower tariffs, but the negotiation leverage appears limited due to Switzerland's already high level of trade liberalization with the U.S. [10] - The potential for Swiss companies to relocate production to Germany is being considered, but this process is complex and time-consuming [10] Group 5: Broader Trade Dynamics - The current trade negotiations between Switzerland and the U.S. are characterized by pressure and threats rather than traditional cooperative discussions, complicating the resolution process [11]

Group 1 - The U.S. government announced a 39% tariff on Swiss imports, effective August 7, which is higher than the previous 31% tariff and more than double the tariff on EU imports, making Switzerland the hardest-hit European country by U.S. tariffs [2] - Switzerland's trade surplus with the U.S. exceeded $38 billion in 2024, prompting the U.S. to impose these high tariffs due to concerns over trade imbalances [2] - The Swiss government expressed dissatisfaction with the U.S. decision, highlighting that the trade surplus is not based on unfair practices and that they have unilaterally eliminated all industrial tariffs since January 1, 2024, allowing over 99% of U.S. goods to enter Switzerland duty-free [3] Group 2 - The imposition of the 39% tariff is expected to significantly impact the Swiss job market, with potential increases in short-term work and layoffs, particularly affecting key industries [3] - The pharmaceutical sector, which accounts for over half of Switzerland's exports to the U.S., is currently not covered by the new tariffs, but any future inclusion could lead to a GDP decline of at least 0.7% [3] - A high-level Swiss delegation, including the Federal President and the Minister of Economy, has been sent to Washington to negotiate and propose more attractive terms to reduce the tariff levels on Swiss exports [3] Group 3 - The situation illustrates the U.S. government's unilateral approach to trade, focusing primarily on trade surpluses without considering the broader economic context [4] - The case of Switzerland serves as a lesson for other countries on how to engage in trade with the U.S. and the challenges they may face [4]

Group 1 - The U.S. government plans to impose approximately 100% tariffs on chips and semiconductors, with no fees for products manufactured in the U.S. [2][3] - The initial tariffs on imported drugs will be small, but are expected to rise to 150% within a year and potentially reach 250% thereafter, although the initial rate has not been disclosed [3] - Due to the tariff policies, U.S. consumers are facing price increases on various products, with computer prices rising nearly 5% in June compared to the previous year, and potential short-term increases of 18.2% for electronics [3][6] Group 2 - The tariffs will significantly impact clothing and footwear, with short-term price increases projected at 40% for shoes and 38% for clothing, and long-term increases of 19% and 17% respectively [3] - The average effective tariff rate on imported goods has reached 18.3%, the highest level since 1934, which is expected to increase average household spending by $2,400 by 2025 [6] - The tariff policies are projected to reduce the U.S. GDP growth rate by 0.5 percentage points annually in 2025 and 2026, and increase the unemployment rate by 0.3 percentage points by the end of 2025 [6]

Group 1 - The U.S. government plans to impose approximately 100% tariffs on chips and semiconductors, with no fees for domestic manufacturing [1] - President Trump indicated that initial tariffs on imported drugs would be low, but could rise to 150% within a year and potentially reach 250% thereafter [1] - The average effective tariff rate on imported goods in the U.S. has reached 18.3%, the highest level since 1934, which is expected to increase household spending by $2,400 by 2025 [6] Group 2 - Due to tariff policies, U.S. consumers are facing price increases on various products, with computer prices rising nearly 5% year-over-year as of June [3] - Short-term projections suggest that shoe prices could increase by 40% and clothing prices by 38% due to tariffs [3] - The tariffs on Swiss watches are projected to cause a 39.7% price increase if implemented, affecting the luxury goods market significantly [4] Group 3 - The tariffs are expected to lower the U.S. GDP growth rate by 0.5 percentage points annually in 2025 and 2026, and increase the unemployment rate by 0.3 percentage points by the end of 2025 [6]

Group 1 - The new tariff policy by President Trump, originally set to take effect on August 1, has been postponed to August 7, with the tariff rates "basically determined" according to U.S. Trade Representative Jamison Greer [1][2] - Trump is expected to announce significant economic measures on August 6, which will be his first major action following a series of economic and geopolitical warnings [2] - Trump has expressed dissatisfaction with India for continuing to purchase Russian oil, threatening "very significant" tariffs as punishment, which has led to a defensive response from Indian officials [3][4] Group 2 - The Indian stock market has shown signs of stress, with the BSE Sensex index dropping 0.38% and the rupee depreciating against the dollar amid concerns over potential U.S. tariffs [3] - The Sensex and Nifty indices fell again on August 6, with Sensex down 166 points, as Trump indicated plans to impose tariffs on specific industries, including semiconductors and pharmaceuticals, potentially raising drug tariffs to 250% [4] - Following Trump's executive order on July 31, trade partners will face adjustments in tariff rates, with new rates set to take effect on August 7 [5][6] Group 3 - The U.S. has announced a significant increase in tariffs on Swiss imports to 39%, up from a previously proposed 31%, raising concerns about potential job losses and order declines in Swiss industries [7] - Swiss officials, including President Keller-Sutter and Economy Minister Parmelan, have traveled to Washington to negotiate before the new tariffs take effect [7][8] - Japan's Economic Revitalization Minister is also in the U.S. seeking clarification and adjustments to tariff measures, as Japan's goods may face higher effective tax rates than the agreed 15% [8]