技术品牌全球化

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专访“家居收纳第一股”掌门人:跨境电商成品牌全球化核心
Nan Fang Du Shi Bao· 2025-06-13 02:33
Core Viewpoint - Tai Li Technology, a company specializing in home technology, officially listed on the Shenzhen Stock Exchange, marking a new era for the company and its founder, Shi Zhengbing, who transitioned from a legal career to entrepreneurship in innovative materials [1][2]. Company Background - Founded in 2003, Tai Li Technology began as a packaging materials manufacturer and has evolved into a leader in home storage solutions, leveraging insights from Shi's legal background to innovate in product development [2]. - The company has developed a range of products utilizing advanced materials technology, including vacuum storage bags and outdoor gear, and has secured over 800 patents globally [2][3]. Product and Market Expansion - Tai Li Technology's product lines extend beyond home storage to include outdoor and protective gear, with applications in various sectors such as healthcare, military, and space [3]. - The company has established a global presence, exporting to over 160 countries and regions, and has positioned itself as a global brand from its inception [4]. E-commerce Strategy - Since entering the cross-border e-commerce space in 2017, Tai Li Technology has utilized platforms like Amazon and Lazada to expand its international footprint, achieving significant sales milestones, such as over 12,500 units sold in 30 days on Amazon [5]. - The company views cross-border e-commerce as a core strategy for global brand development, allowing for direct consumer engagement and rapid product innovation [4][5]. Future Growth and Localization - Looking ahead, Tai Li Technology aims to evolve from a "Chinese outbound brand" to a "localized brand," focusing on an integrated operational model that enhances local capabilities in research, marketing, and service [6]. - The company plans to strengthen its smart supply chain and leverage automation and digital logistics to improve global responsiveness and support sustained growth [6].