技术驱动与共创模式

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东风风行用技术驱动与共创模式引领品牌成长
Jing Ji Guan Cha Wang· 2025-08-27 02:31
Core Insights - Dongfeng Fengxing has made significant progress in technological innovation and brand building, particularly under the "Photosynthetic Future Strategy" and "Dragon Action Plan" [1] - The company emphasizes "long-termism in technology," which has injected new momentum into the industry, especially in the fields of new energy vehicles and intelligence [1] - The successful launch of the Xinghai S7 is supported by self-developed core technologies and a highly integrated electronic architecture [1] Group 1 - The Xinghai S7's performance surpasses its peers due to continuous optimization of aerodynamic resistance, achieving a drag coefficient of 0.191Cd, which enhances its range [1] - The extended-range version of the Xinghai S7 boasts a comprehensive range of 1250 km, achieved through an efficient motor system and powerful battery [1] Group 2 - Dongfeng Fengxing adheres to a "user-led + technology empowerment" co-creation concept, allowing consumers to have a greater say in product design and features through the "Fengxing Xinghai Co-Creation Plan" [2] - The company plans to increase investment in intelligent research and development and accelerate the launch of new energy products, with expectations to enter overseas markets by 2025 [2] - The "technology-driven + user co-creation" model enhances innovation competitiveness and provides consumers with more practical products, solidifying Dongfeng Fengxing's unique position as a mainstream brand [2]