Core Viewpoint - After regaining positive growth, the global projection industry leader, XGIMI Technology (688696.SH), has embarked on the journey to list in Hong Kong, with plans to use the raised funds for global branding, R&D enhancement, and working capital [1][20]. Company Overview - XGIMI Technology, established in 2013, focuses on the R&D, production, and sales of consumer-grade, automotive-grade, and engineering-grade smart projection products, including long-focus, short-focus, and innovative projectors [2][5]. - As of September 2025, XGIMI's products are sold in over 100 countries and regions, with more than 6,000 offline sales points and cumulative shipments exceeding 7 million units. The company has been the sales champion in China's projection industry for seven consecutive years since 2018 and has held the revenue championship for five years since 2020 [5][8]. Financial Performance - XGIMI's financial data shows a trend of revenue pressure and significant profit fluctuations. Revenue for 2022, 2023, and 2024 was 4.22 billion, 3.55 billion, and 3.4 billion RMB, respectively, indicating a decline due to changing consumer preferences towards entry-level products [8][10]. - In the first half of 2025, revenue slightly increased by 1.63% to 1.62 billion RMB, but still showed a significant gap compared to 2.04 billion RMB in the same period of 2022 [8][10]. - Profit figures for 2022, 2023, and 2024 were 501 million, 120 million, and 120 million RMB, respectively, with a notable 76% year-on-year decline in 2023. The profit rebounded to 88 million RMB in the first half of 2025, attributed to supply chain optimization and cost control [10][11]. Market Position and Competitive Landscape - XGIMI maintains a leading position in the market due to its differentiated technological advantages, including self-developed optical engines and interactive experiences [7][19]. - The company faces significant competition in the consumer-grade market, with many new entrants and pressure from the trend towards larger screen televisions, leading to a decline in average selling prices [11][18]. - The average selling price of long-focus projectors dropped from 3,400 RMB in 2022 to 2,600 RMB in the first half of 2025 [11]. Industry Growth Potential - The global projection industry is in a phase of steady growth, with projected sales of 17.01 million units and revenue of 53.19 billion RMB in 2024. The compound annual growth rates for sales and revenue from 2024 to 2029 are expected to be 13.0% and 11.4%, respectively [15][18]. - The consumer-grade projection segment remains the core growth driver, while automotive-grade projection is emerging as a significant growth area with a projected compound annual growth rate of 57.2% from 2024 to 2029 [18][19]. Strategic Initiatives - XGIMI plans to enhance its product matrix across all price segments in the consumer-grade market and transition from a "hardware sales" model to a "hardware + service" model through the GMUI system [18][19]. - The company aims to expand its presence in North America and Southeast Asia, leveraging successful experiences from Europe and Japan, while exploring innovations such as AI integration in projection technology [19][20].