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IDC:三季度中国折叠屏手机市场回暖 出货量达263万台 同比增长17.8%
智通财经网· 2025-11-11 06:04
Core Insights - The Chinese foldable smartphone market is experiencing a significant recovery, with Q3 2025 shipments reaching 2.63 million units, a year-on-year increase of 17.8% [1] - The total shipments for the first three quarters of 2025 reached 7.62 million units, reflecting a 14.3% year-on-year growth, with expectations to approach 10 million units by the end of the year [1] - Key advancements in technology have addressed traditional pain points such as weight and thickness, leading to improved product experiences and a shift towards mainstream adoption [1][5] Company Performance - Huawei continues to dominate the foldable smartphone market with nearly 70% market share, having surpassed 15 million cumulative shipments [3] - Honor ranks second with an 11.2% market share, driven by the success of its Magic V5 and Magic V Flip series [3] - Vivo holds a 5.0% market share, focusing on competitive pricing and enhancing interoperability with the iOS ecosystem [3] - OPPO, with its Find N5 series, and Samsung, through its Galaxy Z Fold7 series, are also making strides in the market, with Samsung returning to the top five [3] Industry Trends - The foldable smartphone market is transitioning from niche to mainstream, driven by technological advancements and improved user experiences [5] - Innovations in design and functionality, such as three-fold and wide-fold models, are helping to differentiate products in a previously homogeneous market [5] - The industry is expected to shift from competition based on existing products to innovation-driven competition, with foldable smartphones becoming a key segment in the high-end market [5]