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中百集团:已上线“中百邻里购”“抱抱生活”小程序平台,布局前置仓
Cai Jing Wang· 2025-10-14 09:09
Core Insights - The company is actively developing its online-to-home business, having launched the "Zhongbai Neighborhood Purchase" and "Baobao Life" mini-program platforms, and is focusing on front warehouse layouts to achieve online and offline synergy [1] - The company is breaking the "one-size-fits-all" model, adopting a "thousand stores, thousand faces" and "one store, one strategy" approach as the core direction for transformation [1] - Both large and small supermarket formats are intensifying efforts in the discount store sector, with Zhongbai Supermarket's hard discount stores focusing on community living essentials and employing a "category concentration" strategy [1] - The company aims to create core low-price advantages by controlling costs and quality from the source, allowing for consumer benefits [1] - Zhongbai's warehouse stores are designed to meet family one-stop shopping needs and immersive shopping experiences, gradually upgrading and adjusting to integrate commercial, community, and social functions [1] - The company is implementing an internal "racehorse mechanism" to allow its two major supermarket formats to pilot projects based on their respective supply chains, testing feasible transformation paths through market validation [1]