Industry and Company Analysis Summary Industry Overview - The smart driving and cockpit industry is experiencing significant collaboration among domestic OEMs, including BYD, Geely, Chery, FAW, Dongfeng, Changan, BAIC, SAIC, and GAC, with China Automotive Intelligent Technology (Tianjin) Co., Ltd. for research and user experience evaluation of intelligent connected vehicles [1][3] - The evaluation system for smart driving performance is based on N-CAP and CICAP standards, combined with consumer subjective evaluations, providing objective and scientific improvement suggestions for automakers [1] Key Companies and Their Performance - **Huawei**: Leading in L3 level autonomous driving with an aggressive strategy. Their ADS system has version differences, with high-end models like the Aito M8/M9 using ADS 4.0, while the M7 uses a downgraded version. Full features require additional payment, but the downgraded version is sufficient for low traffic cities and highways [1][8] - **Xpeng Motors**: Shows slightly lower stability compared to Huawei but performs well in certain scenarios [6] - **Li Auto**: Has a conservative but stable strategy, closely matching Huawei and Xpeng in overall performance [7] - **NIO and Xiaomi**: Positioned in the third tier, with NIO showing limited progress and Xiaomi needing algorithm optimization for better urban performance [7] Technological Developments - **Qualcomm 8,397 Chip**: Expected to be adopted by Li Auto and Xiaomi in 2026, with some traditional manufacturers potentially following suit due to issues with NVIDIA's Sora development [4][15] - **L2 Mandatory Standards**: Implementation is expected to increase compliance costs for automakers by 15%-20%, particularly affecting Xiaomi due to recent accident scenarios [4][17] User Experience Evaluation - The user experience evaluation for smart driving includes fixed-route tests in urban and highway environments, assessing various scenarios such as tunnels and complex intersections. The results are based on both professional evaluations and actual user feedback, ensuring a comprehensive analysis [5][10] Smart Cockpit Interaction - The evaluation of smart cockpit human-machine interaction focuses on usability, safety, creativity, and emotional engagement. New force car companies like NIO, Xpeng, and Li Auto excel in this area, while traditional manufacturers like BYD and Geely are catching up [12][13] - Huawei's HarmonyOS cockpit system is competitive but lacks customization features, leading to product homogenization [13] Future Trends - The future of smart cockpits will focus on five dimensions: visual, auditory, tactile, physiological monitoring, and optoelectronic applications. Key developments include DMS and OMS becoming mandatory standards, enhanced auditory quality, and more natural human-machine dialogue [19] - Touch interaction technology will rely on advancements in holographic technology, which could enable more complex gesture controls [20] Emerging Technologies Impacting Supply Chain - Technologies such as HUD and AR HUD, electronic rearview mirror systems, and smart seating are expected to significantly impact the automotive supply chain. These innovations will drive demand for related components and systems [22][25] Conclusion - The smart driving and cockpit industry is rapidly evolving, with significant advancements in technology and user experience evaluation. Key players like Huawei, Xpeng, and Li Auto are leading the charge, while regulatory changes are reshaping compliance costs and testing requirements. The future will see a focus on enhanced interaction and emerging technologies that will further transform the automotive landscape [1][4][19]