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“应季生产”到“按需创新” “一衣四季”成消费新趋势
Yang Shi Xin Wen· 2025-07-20 12:04
Group 1 - The traditional seasonal clothing consumption habits are being disrupted, leading to a new trend of "one garment for all seasons" [1] - Clothing sales are now categorized by themes such as "urban commuting," "outdoor exploration," and "business socializing," rather than by seasonal divisions [1][2] - The demand for multifunctional fabrics is increasing, with consumers seeking materials that offer multiple benefits, such as anti-static and antibacterial properties [2][3] Group 2 - The summer sales cycle has extended, changing the order model from "one-time orders and seasonal clearance" to "batch trial production and dynamic replenishment" [3] - Companies are leveraging big data to innovate and meet market demands for functional and scenario-based clothing [3][4] - The textile and apparel industry is undergoing a transformation towards smart and green production, aligning with market needs [4] Group 3 - The production lines are now capable of manufacturing various seasonal garments simultaneously, allowing for flexibility in response to orders and sudden demand changes [3][4] - The automation and digitalization in the textile industry have improved production efficiency, with over 75% of textile machinery being domestically sourced [4]