Core Viewpoint - NYO3, a high-end nutrition brand from Norway, is expanding its presence in China with the opening of its first store in Shanghai, marking a significant step in integrating Norwegian quality with the Chinese market [1][5]. Group 1: Company Overview - NYO3 was established in Norway, known for its pure nature and health-oriented lifestyle, focusing on krill oil as its core product [3]. - The brand sources its krill oil from the unpolluted waters of the Weddell Sea in Antarctica, adhering to strict sustainable fishing standards to ensure purity [3]. - All products are manufactured in Norway at Nutrition Lab, which has over 30 years of experience and operates under pharmaceutical-grade management processes, ensuring transparency and traceability [3]. Group 2: Product Quality and Recognition - NYO3's krill oil has achieved zero defects in international inspections by ORIVO for five consecutive years and has received the unique gold standard "100% Pure Oil Certification" for three years [3]. - The brand has established itself as a leading global krill oil provider, with products sold in over 20 countries, including major markets in Europe and the United States [3]. Group 3: Market Performance in China - Since entering the Chinese market in 2018, NYO3 has participated in the China International Import Expo for seven consecutive years, leveraging its influence for local development [5]. - The brand has been the top seller of krill oil on Chinese e-commerce platforms for four years and has a product repurchase rate exceeding 40% [5]. - In 2025, NYO3 was recognized as the leading brand in global krill oil sales and high-phospholipid krill oil sales by Euromonitor International [5]. Group 4: Store Opening and Future Plans - The opening of the Shanghai store reinforces NYO3's Norwegian identity and serves as a bridge for Chinese consumers to experience the integration of Norwegian research and Nordic health culture [5][8]. - NYO3 plans to continue promoting its high-quality krill oil and expand its influence in the Asia-Pacific market [8].