Core Viewpoint - NYO3, a high-end nutrition brand from Norway, is expanding its presence in China with the opening of its first store in Shanghai, marking a significant step in integrating Norwegian quality with the Chinese market [1][5]. Group 1: Company Overview - NYO3 was established in Norway, known for its pure nature and health-oriented lifestyle, focusing on krill oil as its core product [3]. - The brand sources its krill oil from the unpolluted waters of the Weddell Sea in Antarctica, adhering to strict sustainable fishing standards to ensure purity [3]. - All products are manufactured in Norway at Nutrition Lab, which has over 30 years of experience and operates under pharmaceutical-grade management processes, ensuring transparency and traceability [3]. Group 2: Product Quality and Recognition - NYO3's krill oil has achieved zero defects in international inspections by ORIVO for five consecutive years and has received the unique gold standard "100% Pure Oil Certification" for three years [3]. - The brand has established itself as a leading global krill oil provider, with products sold in over 20 countries, including major markets in Europe and the United States [3]. Group 3: Market Performance in China - Since entering the Chinese market in 2018, NYO3 has participated in the China International Import Expo for seven consecutive years, leveraging its influence for local development [5]. - The brand has been the top seller of krill oil on Chinese e-commerce platforms for four years and has a product repurchase rate exceeding 40% [5]. - In 2025, NYO3 was recognized as the leading brand in global krill oil sales and high-phospholipid krill oil sales by Euromonitor International [5]. Group 4: Store Opening and Future Plans - The opening of the Shanghai store reinforces NYO3's Norwegian identity and serves as a bridge for Chinese consumers to experience the integration of Norwegian research and Nordic health culture [5][8]. - NYO3 plans to continue promoting its high-quality krill oil and expand its influence in the Asia-Pacific market [8].

Group 1 - The core product, Norwegian pure krill oil, has become a leading brand in China, achieving the title of "China's e-commerce krill oil sales champion" for four consecutive years and serving over 10 million families [1] - NYO3 aims to become "the leading anti-aging brand in Northern Europe" by 2024 and to achieve "global krill oil sales leader" certification by 2025, showcasing a significant transformation from an exhibition sample to an industry benchmark [1] - The company has established a comprehensive distribution network covering major online platforms like Tmall and JD, as well as over 200 offline stores in Hong Kong and Macau [1] Group 2 - NYO3 launched the "Anti-Aging Trio" products, including Ageless deep-sea collagen peptides, beauty pills, and noble nest pills, which utilize a pioneering phospholipid delivery technology with over 98% absorption rate [2] - The Ageless deep-sea collagen peptides contain 6100mg of collagen tripeptides for rapid absorption, while the beauty pills have been validated for "7-day tightening" and the noble nest pills have reached the top position in Tmall's category [2] - The growth trajectory of NYO3 illustrates the transformative power of the China International Import Expo, demonstrating how products can evolve from exhibits to commercial successes, providing a model for global brands to penetrate the Chinese market [2]

Core Insights - NYO3, a high-end dietary nutrition brand from Norway, marked a significant milestone in its global journey by showcasing its products during Norway's Constitution Day celebrations in May 2023 [1][2] Group 1: Brand Development and Product Launches - NYO3's new anti-aging product line, Ageless, featuring the "Aurora Skin Capsule," gained attention during the Constitution Day celebrations, receiving praise from Norwegian officials and celebrities, enhancing the brand's image as a "national gift" quality product [2] - At the Vitafoods Europe exhibition in Barcelona, NYO3 launched the "Emperor Amundsen Krill Oil," a product with high marine phospholipid content, and announced a strategic partnership with HBC to enter the salmon oil market with the first Norwegian wild salmon oil product [2] - NYO3 initiated a promotional campaign in Guangzhou in collaboration with Tmall International, focusing on the Asian market and launching a "90-day skin rejuvenation plan" [2] Group 2: Strategic Growth and Market Expansion - Since entering the Chinese market in 2019, NYO3 has adopted a "three-step strategy" to overcome challenges, including leveraging Norway's reputation for longevity, forming partnerships with research institutions, and establishing a quality trust system through rigorous testing [3] - The brand has successfully created a full lifecycle product matrix, with the Ageless oral beauty series becoming the top anti-aging brand in Northern Europe within a year of its launch [3] - NYO3's dual-channel approach combines online e-commerce and offline pharmacies to cater to diverse regional demands, expanding its reach across Europe, Asia-Pacific, and Australia [3] Group 3: Achievements and Recognition - In 2025, NYO3 was recognized as the leading brand in krill oil sales for two consecutive years by Euromonitor International, further solidifying its position as the "number one brand" in high-phospholipid krill oil [4] - The brand received accolades from Tmall International, including the "Outstanding Contribution Award" for Ageless, reinforcing its status as the leading anti-aging brand [4] - NYO3's commitment to quality and innovation has been acknowledged globally, with the brand being seen as a model for Norwegian companies expanding internationally [4] Group 4: Future Directions - NYO3 plans to continue its collaboration with top research institutions like the University of Oslo and NO-Age, focusing on oral anti-aging and salmon oil products to meet global consumer needs [5] - The company aims to leverage its Norwegian roots while expanding its global presence, emphasizing the concept of "health without borders" and driving innovation in the nutrition and health industry [5] - NYO3's journey from local to global exemplifies the cultural exchange between Norway and China, highlighting the brand's commitment to quality and user-driven innovation [5]