Core Insights - The BrandOS Overseas Brand Social Media Influence Ranking for Q2 2025 was jointly released by OneSight and the China International Multinational Corporation Promotion Association (CICPMC), marking the first non-commercial ranking of Chinese brands' performance on overseas social media since its inception in 2019 [1] - The ranking utilizes a new evaluation system based on real-time data from major overseas social media platforms, focusing on follower scale, interaction effectiveness, and content creation capabilities across eight core sectors, including consumer electronics, automotive, home appliances, new energy, and intelligent manufacturing [1][2] Group 1: Social Media Trends - The white paper accompanying the ranking provides an in-depth analysis of global social media platform innovations and rule adjustments, highlighting five key trends: immersive experiences, open AI tools, deep community interactions, upgraded search logic, and innovative advertising formats [2] - Major social platforms are accelerating their foray into immersive interactive spaces, with Google and Meta making significant advancements in virtual and augmented reality advertising and content creation tools [3] Group 2: Marketing Strategies - Brands are encouraged to adopt an "experience as marketing" strategy by transitioning product stories and user experiences into 3D or virtual spaces, particularly targeting younger audiences through platforms like Roblox [4] - The rise of AI creative tools is transforming content production, enabling brands to leverage AI for video structuring, script generation, and multilingual dubbing, thus enhancing market adaptability [5][7] Group 3: Community Engagement - Social platforms are shifting focus from information flow to community co-creation, enhancing user engagement through improved desktop experiences and interactive features [8] - Brands should prioritize community interaction by initiating discussions based on product experiences and emotional resonance, fostering user-generated content (UGC) [9] Group 4: Search and Discovery - Social and content platforms are evolving search functionalities from passive query tools to proactive discovery engines, with Google and YouTube implementing AI-driven search recommendations [10] - Brands need to optimize content for structured and semantic relevance to enhance visibility and engagement in search results [11] Group 5: Advertising Innovations - New advertising formats are emerging that reduce user ad fatigue, with WhatsApp and YouTube introducing less intrusive promotional methods [12][13] - Brands should adapt to these low-disruption advertising environments by creating personalized and contextually relevant content [14] Group 6: Industry Rankings - The Q2 2025 BrandOS Overseas Brand Social Media Influence Ranking highlights top brands across various sectors, including retail, new energy, and intelligent manufacturing, showcasing their social media performance [15][18][19][20]