数字化与新模式
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毕马威进博会发布医美行业报告 数字化与新模式引领未来
Zheng Quan Ri Bao Wang· 2025-11-08 03:29
Core Insights - The report by KPMG highlights the rapid growth and structural changes in China's medical aesthetics market, emphasizing its potential as a global focal point due to its large market size, evolving technology, and increasing consumer demand [1][2] - The medical aesthetics industry in China is characterized by a swift increase in demand, a growing number of tech-savvy young consumers, and is reshaping the future of the global medical aesthetics market [1] Market Overview - The report indicates that the medical aesthetics industry in China is one of the most promising markets globally, driven by significant market growth and technological advancements [1] - The industry is transitioning towards a more mature, regulated, and intelligent development phase due to rapid business expansion, improved policy environments, and structural changes in consumer demographics [2] Future Trends - Digitalization and new service models are leading the future development of the industry, with a shift from concentrated service models in first-tier cities to a more decentralized digital model that covers small cities and rural areas [1] - Despite the strong growth momentum, the industry faces challenges such as safety compliance, talent shortages, and consumer outflow [1]