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大片场景实时渲染 虚拟制片降本增效
Zheng Quan Shi Bao· 2025-08-06 22:28
Core Viewpoint - The establishment of the Qiantang District Digital Film and Television Base marks a significant advancement in the integration of cutting-edge technologies such as AI, big data, and cloud computing into the film industry, particularly through virtual production and extended reality techniques [1][4]. Group 1: Digital Production Technology - The digital film base utilizes self-developed virtual production technology, which integrates LED, XR virtual shooting, ultra-high-definition display, motion capture, and virtual human technologies, making it one of the largest digital studios in Hangzhou [1][2]. - This virtual production technology allows for real-time 3D rendering and dynamic backgrounds displayed on LED screens, enabling a "post-production in advance" approach, which significantly enhances filming efficiency [2][3]. Group 2: Cost and Efficiency Optimization - The virtual production technology reduces the number of servers required for filming by more than half compared to traditional methods, leading to a reduction in hardware investment, operational costs, and production cycles [3]. - Projects that traditionally took two weeks can now be completed in 2-3 days, with production costs potentially decreasing by over 60% [3]. Group 3: Market Potential and Growth - The global virtual production market is projected to reach $2.79 billion by 2024, with a double-digit growth rate expected, particularly in the Asia-Pacific region [4]. - Major streaming platforms like Netflix and Disney are increasing investments in virtual production infrastructure to achieve cost reduction and efficiency improvements [4]. Group 4: Cultural and Economic Impact - The digital film base is fostering a complete film industry chain in Qiantang District, with 156 cultural enterprises generating revenue of 5.022 billion yuan in the first quarter of this year, reflecting a growth rate of 10.9% [6]. - Collaborations with various digital film technology and content creation companies are being established, enhancing the region's digital film technology and content resources [6]. Group 5: Talent Development and Future Plans - The base plans to collaborate with universities to integrate virtual technology into curricula, addressing the gap between theory and practice in digital film education [7]. - Initiatives like the "Support Plan for Young Directors" aim to provide resources for emerging filmmakers, fostering innovation and new creative works [7].