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聚焦“金熊猫”主论坛:陈凯歌提醒警惕技术过度“遮故事”,单霁翔揭秘文化遗产新打开方式
Mei Ri Jing Ji Xin Wen· 2025-09-13 12:59
Core Viewpoint - The "2025 Golden Panda International Cultural Forum" serves as a platform for global cultural dialogue, emphasizing the importance of cultural exchange and innovation in fostering a shared human experience [1][2]. Group 1: Cultural Exchange and Dialogue - The forum features prominent figures from various countries, highlighting the theme "Civilization Gathers, Creates the Future" through discussions on cultural heritage, image exchange, and innovation [1][2]. - Director Chen Kaige emphasizes that "civilization is colorful due to exchange and rich due to mutual learning," setting a tone for the dialogue on cultural interactions [2][9]. Group 2: Artistic Creation and Cultural Roots - Chen Kaige reflects on his artistic journey, stating that all art creation unfolds by not forgetting one's roots while absorbing external influences and looking towards the future [5][9]. - He believes that true innovation in art comes from using new tools to tell timeless human stories rather than blind worship of technology [9]. Group 3: Cultural Heritage and Public Engagement - Single Qi Xiang asserts that cultural heritage should not be treated as mere artifacts but as living entities that engage with contemporary society [10][14]. - He advocates for breaking down barriers to make cultural heritage accessible to the public through exhibitions and creative initiatives, emphasizing the importance of public participation in cultural heritage protection [11][13]. Group 4: Global Participation and Impact - The "Golden Panda Award" showcases its international influence by receiving submissions from 5343 works across 126 countries and regions, with 73.2% being overseas entries [14]. - The forum serves as a testament to the idea that cultural heritage belongs to all humanity, fostering connections across different cultures and languages [14].
浙江德清AI影视效应初显
Jing Ji Ri Bao· 2025-08-19 22:02
Core Viewpoint - The article highlights the innovative advancements in the film industry brought about by the Deqing Bochai AI Virtual Film Base, emphasizing the integration of digital technology and traditional filmmaking methods to enhance efficiency and reduce costs [1][2]. Group 1: Industry Innovation - The Deqing Bochai AI Virtual Film Base features five LED virtual studios and two real-time rehearsal studios, with the world's largest single LED studio covering 5,000 square meters, marking it as a high-standard, large-scale, fully integrated virtual film production base [2]. - Virtual production techniques allow for the completion of an entire film in one studio, saving 85% on scene construction costs and achieving three times the efficiency of traditional production methods [2]. - The integration of virtual and real filming is being promoted, utilizing Deqing's diverse natural landscapes for unique on-site shooting while also leveraging virtual production capabilities [3]. Group 2: Economic Development - Deqing County has attracted over 40 quality cultural and film enterprises, showcasing a significant breakthrough in building a robust film industry ecosystem [2]. - The county is implementing favorable policies for film companies, including free filming locations in state-owned tourist attractions and tailored collaboration services [3]. - Since 2022, Deqing has hosted over ten notable events, including the Mogan Mountain AI Film Summit and the 2024 "Belt and Road" XR Virtual Production Innovation Competition, further establishing its reputation in the film industry [4].
大片场景实时渲染 虚拟制片降本增效
Zheng Quan Shi Bao· 2025-08-06 22:28
Core Viewpoint - The establishment of the Qiantang District Digital Film and Television Base marks a significant advancement in the integration of cutting-edge technologies such as AI, big data, and cloud computing into the film industry, particularly through virtual production and extended reality techniques [1][4]. Group 1: Digital Production Technology - The digital film base utilizes self-developed virtual production technology, which integrates LED, XR virtual shooting, ultra-high-definition display, motion capture, and virtual human technologies, making it one of the largest digital studios in Hangzhou [1][2]. - This virtual production technology allows for real-time 3D rendering and dynamic backgrounds displayed on LED screens, enabling a "post-production in advance" approach, which significantly enhances filming efficiency [2][3]. Group 2: Cost and Efficiency Optimization - The virtual production technology reduces the number of servers required for filming by more than half compared to traditional methods, leading to a reduction in hardware investment, operational costs, and production cycles [3]. - Projects that traditionally took two weeks can now be completed in 2-3 days, with production costs potentially decreasing by over 60% [3]. Group 3: Market Potential and Growth - The global virtual production market is projected to reach $2.79 billion by 2024, with a double-digit growth rate expected, particularly in the Asia-Pacific region [4]. - Major streaming platforms like Netflix and Disney are increasing investments in virtual production infrastructure to achieve cost reduction and efficiency improvements [4]. Group 4: Cultural and Economic Impact - The digital film base is fostering a complete film industry chain in Qiantang District, with 156 cultural enterprises generating revenue of 5.022 billion yuan in the first quarter of this year, reflecting a growth rate of 10.9% [6]. - Collaborations with various digital film technology and content creation companies are being established, enhancing the region's digital film technology and content resources [6]. Group 5: Talent Development and Future Plans - The base plans to collaborate with universities to integrate virtual technology into curricula, addressing the gap between theory and practice in digital film education [7]. - Initiatives like the "Support Plan for Young Directors" aim to provide resources for emerging filmmakers, fostering innovation and new creative works [7].
实探杭州市钱塘区数字化影视基地 大片场景实时渲染 虚拟制片降本增效
Zheng Quan Shi Bao· 2025-08-06 18:39
Core Viewpoint - The article highlights the transformative impact of new information technologies such as AI, big data, and cloud computing on the film industry, particularly focusing on the launch of the Qiantang District Digital Film Base in Hangzhou, which utilizes cutting-edge virtual production technologies [1][2]. Group 1: Virtual Production Technology - The Qiantang District Digital Film Base integrates advanced technologies including LED, XR virtual shooting, ultra-high-definition display, motion capture, and virtual humans, making it one of the largest digital studios in Hangzhou [2]. - The virtual production technology allows for real-time rendering and LED camera tracking, enabling high-fidelity scene presentation and significantly improving production efficiency [2][3]. - This technology reduces the number of servers required for virtual scene shooting to less than half of traditional methods, enhancing on-site stability and allowing for real-time scene modifications [3][4]. Group 2: Cost and Efficiency Optimization - The implementation of virtual production technology can lower production costs by over 60% and significantly shorten production cycles, with projects that traditionally take two weeks now completed in 2-3 days [4]. - The technology is particularly beneficial for filming challenging scenes such as mountains, oceans, caves, and airports, which are costly or difficult to shoot in reality [4]. Group 3: Market Growth and Industry Integration - The global virtual production market is projected to reach $2.79 billion by 2024, with a double-digit growth rate expected, particularly in the Asia-Pacific region [5]. - The Qiantang District is rapidly forming a complete film industry chain, with 156 cultural enterprises and a revenue of 5.022 billion yuan in the first quarter of this year, reflecting a growth rate of 10.9% [6]. Group 4: Collaboration and Talent Development - Multiple digital film technology and content creation companies have partnered with the Qiantang Digital Film Base, attracting various industry players and fostering a cluster effect [7]. - The base plans to collaborate with universities to integrate virtual technology into curricula, addressing the gap between theory and practice in digital film talent cultivation [7][8]. Group 5: Support for Young Directors - The base has launched a "Support Plan for Young Directors," providing free access to digital studios and equipment to help emerging filmmakers create their works [8]. - This initiative aims to alleviate resource shortages for young creators and foster innovative projects, contributing to the high-quality development of the regional cultural industry [8].
2025年中国动画电影产业现状简析:内容产能不足与创新周期延长仍是问题核心[图]
Chan Ye Xin Xi Wang· 2025-06-20 01:44
Core Insights - The Chinese animation film industry has experienced fluctuating box office performance in recent years, with domestic films achieving breakthroughs in genre diversification and brand operation, successfully activating family viewing demand and enhancing market pricing power [1][8] - From 2022 to 2024, the box office share of domestic animation films has remained in the 60% range, indicating a reliance on blockbuster hits while exposing issues such as insufficient production capacity for mid-tier films and lagging derivative product development [1][10] - In 2024, the total box office for Chinese animation films reached 6.863 billion yuan, with domestic animation accounting for 41.89% of this total [1][10] Animation Film Industry Overview - Animation films are defined as films produced using animation techniques, including theatrical releases and OVA (Original Video Animation) [2] - The industry is characterized by a shift from traditional filmmaking, which relies on real scenes and actors, to digital technology-driven animation that allows for creative freedom and a broader audience reach [2][3] Industry Policy Background - The Chinese government supports the animation film industry through tax incentives, funding support, and awards to encourage content creation that explores traditional culture and modern expression [4] - Policies aim to enhance the industry chain, nurture leading companies, support small teams, and promote cross-media IP development to strengthen international communication [4] Industry Chain Structure - The animation film industry chain includes upstream traditional production hardware and digital technology, midstream content creation and industrial production, and downstream distribution and marketing [6] - The integration of various technical paths, including 2D hand-drawn, 3D digital, and stop-motion animation, is essential for a comprehensive content production system [6] Current Industry Status - The box office share of domestic animation films declined from 2015 to 2017 due to content innovation and industrialization challenges, but saw a rapid recovery from 2018 onwards, with a significant increase in market share [8][10] - The number of domestic films breaking the 100 million yuan mark has fluctuated, with a notable increase in 2019 due to the success of films like "Ne Zha" [10] Competitive Landscape - Leading companies in the animation film industry, such as Light Chaser Animation and Bilibili, leverage technology and IP development to maintain market dominance [12][13] - Emerging players are exploring adult-oriented markets and cross-media development, indicating a competitive landscape focused on enhancing original content and global IP operations [12][14] Future Development Trends - The industry is moving towards deeper integration of technology and industrialization, utilizing AI and virtual production to enhance efficiency and visual expression [14] - Content creation is expected to draw from traditional cultural resources while innovating modern expressions, aiming to resonate emotionally with audiences and adapt to fragmented viewing habits [14]