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浙江德清AI影视效应初显
Jing Ji Ri Bao· 2025-08-19 22:02
"准备,射!"导演一声令下,监视器中,上千支利箭直扑数字技术生成的"钱塘潮头"。随后,工作人员 轻点操控台,箭雨又化作漫天花雨,"陌上花开,可缓缓归矣"的意境在光影中徐徐流淌……"实现棚内 场景的分钟级转换,这正是德清博采AI虚拟影视基地给影视摄制带来的创新生态。"浙产纪录片《吴越 国》总导演许继锋不禁感慨,通过虚拟制片这种新兴的影视拍摄技术,能够将"钱王射潮"的细节一一还 原,重塑实拍难以复制的史诗感。同时,6天拍完18场大场景、大跨度的戏份,这在传统片场难以想 象。 近年来,地处杭嘉湖平原的浙江德清县,主动拥抱数字化、智能化浪潮,以"文化+科技"为核心引擎, 聚焦"影视+数字技术"前沿领域。从2022年9月开始,该县依托"环浙工大创新经济圈"的创新生态与人才 优势,在康乾街道高起点布局莫干山AI影视城,推出一揽子服务政策,旨在打造一个以人工智能、虚 拟制片等前沿技术为支撑的未来影视产业高地,探索走出一条专业化、数字化、国际化现代影视产业高 质量发展之路。 记者走进位于莫干山AI影视城中的博采AI虚拟影视基地,5座LED虚拟影棚、2座实时高速预演棚及完 备的全流程配套设施一应俱全,尤其是其配备的全球最大单体 ...
2025年中国动画电影产业现状简析:内容产能不足与创新周期延长仍是问题核心[图]
Chan Ye Xin Xi Wang· 2025-06-20 01:44
Core Insights - The Chinese animation film industry has experienced fluctuating box office performance in recent years, with domestic films achieving breakthroughs in genre diversification and brand operation, successfully activating family viewing demand and enhancing market pricing power [1][8] - From 2022 to 2024, the box office share of domestic animation films has remained in the 60% range, indicating a reliance on blockbuster hits while exposing issues such as insufficient production capacity for mid-tier films and lagging derivative product development [1][10] - In 2024, the total box office for Chinese animation films reached 6.863 billion yuan, with domestic animation accounting for 41.89% of this total [1][10] Animation Film Industry Overview - Animation films are defined as films produced using animation techniques, including theatrical releases and OVA (Original Video Animation) [2] - The industry is characterized by a shift from traditional filmmaking, which relies on real scenes and actors, to digital technology-driven animation that allows for creative freedom and a broader audience reach [2][3] Industry Policy Background - The Chinese government supports the animation film industry through tax incentives, funding support, and awards to encourage content creation that explores traditional culture and modern expression [4] - Policies aim to enhance the industry chain, nurture leading companies, support small teams, and promote cross-media IP development to strengthen international communication [4] Industry Chain Structure - The animation film industry chain includes upstream traditional production hardware and digital technology, midstream content creation and industrial production, and downstream distribution and marketing [6] - The integration of various technical paths, including 2D hand-drawn, 3D digital, and stop-motion animation, is essential for a comprehensive content production system [6] Current Industry Status - The box office share of domestic animation films declined from 2015 to 2017 due to content innovation and industrialization challenges, but saw a rapid recovery from 2018 onwards, with a significant increase in market share [8][10] - The number of domestic films breaking the 100 million yuan mark has fluctuated, with a notable increase in 2019 due to the success of films like "Ne Zha" [10] Competitive Landscape - Leading companies in the animation film industry, such as Light Chaser Animation and Bilibili, leverage technology and IP development to maintain market dominance [12][13] - Emerging players are exploring adult-oriented markets and cross-media development, indicating a competitive landscape focused on enhancing original content and global IP operations [12][14] Future Development Trends - The industry is moving towards deeper integration of technology and industrialization, utilizing AI and virtual production to enhance efficiency and visual expression [14] - Content creation is expected to draw from traditional cultural resources while innovating modern expressions, aiming to resonate emotionally with audiences and adapt to fragmented viewing habits [14]