Core Viewpoint - The Trade Desk has launched a new advertising bidding environment called OpenAds, which has received broad support from multiple publisher partners, aiming to provide a more direct, credible, and transparent bidding option for publishers and sellers [1][2] Group 1: OpenAds Overview - OpenAds is designed to meet the increasing demands of advertisers for transparency, visibility, and high-quality signals in the bidding process [1] - The initial partners supporting OpenAds include prominent publishers such as AccuWeather, The Arena Group, BuzzFeed, The Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc, and Ziff Davis [1] Group 2: Industry Impact - The introduction of OpenAds represents a significant step for the industry in creating a clean and transparent digital advertising supply chain, starting from the bidding mechanism itself [2] - The innovation is expected to benefit both advertisers and publishers by providing clearer insights into the media resources purchased and the audiences reached with optimal signal support [2]