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The Trade Desk Slumps 68% in the Past Year: How to Approach the Stock?
ZACKS· 2026-01-08 14:16
Key Takeaways TTD's shares fell 68% in a year, lagging strong gains in the Internet Services industry and broader market.TTD boosts AI platforms like Kokai and expands tools such as OpenPath to widen its moat.TTD holds $1.4B cash, no debt, approved $500M buybacks and sees Q4 2025 revenues of at least $840M.The Trade Desk ((TTD) stock has been a laggard performer in the digital ad space. It has seen a sharp 68.1% decline over the past year, an uncomfortable drawdown for a company viewed as one of ad tech’s l ...
Can Trade Desk's OpenAds Make Media Supply Chains Healthier?
ZACKS· 2026-01-08 14:06
Core Insights - The Trade Desk, Inc. has launched OpenAds, a new auction environment aimed at providing publishers and sellers with a transparent and high-integrity alternative for programmatic advertising, supported by major publishing partners [1][9] Group 1: OpenAds Initiative - OpenAds is designed to enhance transparency, visibility, and signal in programmatic advertising, addressing advertiser concerns by delivering a cleaner auction framework [2] - The initiative reflects a shift towards cleaner auction mechanics, enabling advertisers to better understand their purchases and audience reach [3] - Key elements of OpenAds will be open-sourced, allowing for industry review and participation from other buyers and DSPs [4] Group 2: Complementary Tools - OpenAds complements Trade Desk's existing initiatives like OpenPath and PubDesk, which aim to improve efficiency and trust between buyers and sellers [5] - These tools are focused on aligning incentives around quality rather than volume, enhancing the overall media supply chain dynamics [5] Group 3: Future Development - The company anticipates that OpenAds will continue to develop actively and expand through 2026, with plans for additional publisher integrations [6] - Management believes that a healthier auction environment will improve outcomes for both advertisers and publishers, reinforcing the competitiveness of the open Internet [6] Group 4: Competitive Landscape - Amazon's advertising business is rapidly expanding, leveraging consumer data and partnerships to enhance its advertising reach, including collaborations with platforms like Netflix and Spotify [7] - PubMatic has launched AgenticOS, an AI-powered system for programmatic advertising, and is focusing on diversifying its DSP mix to reduce reliance on legacy buyers [8][10]
Can Trade Desk's CTV Momentum Hold Off Rising Competition?
ZACKS· 2026-01-07 13:50
Key Takeaways TTD's CTV is its fastest-growing channel, with video including CTV making up about half of Q3 revenues.TTD boosts AI platforms like Kokai and expands tools such as OpenPath to widen its moat.Competition is intensifying as MGNI and PubMatic boost their CTV efforts.The Trade Desk’s ((TTD) Connected TV (“CTV”) business is its “largest and fastest-growing channel” and continues to pace faster than the overall business. Video, including CTV, accounted for roughly half of revenues in the third quart ...
Can The Trade Desk's OpenPath Transform the Digital Ad Supply Chain?
ZACKS· 2025-12-17 16:30
Key Takeaways TTD is positioning OpenPath to reshape digital ad buying with direct, transparent connections to publishers.OpenPath links directly into trusted auctions, cutting duplication and improving price discovery.TTD says usage has surged, with Hearst seeing higher fill rates and a 23% revenue increase.The Trade Desk, Inc. (TTD) is positioning OpenPath as a transformative force in the digital advertising supply chain, reinforcing its long-standing commitment to transparency, efficiency and advertiser- ...
宏盟将部分程序化广告预算,从TTD挪到亚马逊DSP
3 6 Ke· 2025-11-26 00:34
Core Insights - The merger of Omnicom and IPG has created the largest advertising group globally, signaling a shift in the advertising landscape as major players reassess their relationships with demand-side platforms (DSPs) [1] - Omnicom's recent budget reallocation from The Trade Desk (TTD) to Amazon DSP highlights the competitive dynamics between traditional DSPs and integrated platforms like Amazon, which leverage their broader business models to offer lower fees [1][5] - The advertising industry is undergoing a transformation where data ownership and fee transparency are becoming critical factors in determining the success of DSPs [10][11] Group 1: Merger and Market Dynamics - The merger between Omnicom and IPG positions the new entity as a dominant force in the advertising sector, with a revenue level of approximately $25 billion [4] - Omnicom's strategic shift to allocate a significant portion of its programmatic budget to Amazon DSP indicates a growing preference for platforms that can offer lower fees and integrated data solutions [5][15] - The competitive landscape is evolving, with traditional DSPs like TTD facing challenges in maintaining their fee structures against low-cost alternatives like Amazon [7][16] Group 2: Fee Structures and Data Utilization - The Trade Desk operates on a model that charges a technology fee of 12%–20%, while Amazon's fee structure is significantly lower at 1%–2%, creating a stark contrast in profitability for advertisers [2][10] - The transparency of fee structures is increasing, as Amazon's clear pricing model forces other DSPs to disclose their rates, impacting the overall market dynamics [10] - Data integration is becoming a key differentiator, with Amazon leveraging its vast data ecosystem to create a closed-loop advertising solution that is difficult for traditional DSPs to compete against [11][12] Group 3: Future Implications for DSPs - The ongoing competition between DSPs is not just about functionality but also about the underlying data ecosystems they represent, which will shape future advertising strategies [15][17] - The question of whether advertisers are willing to pay a premium for neutrality in DSP services is becoming increasingly relevant, as integrated platforms offer compelling alternatives [16][17] - Omnicom's budget shift serves as a precursor to broader industry trends, prompting all stakeholders to reconsider their strategies in light of evolving market conditions [18]
Trade Desk Growth Slows to 18% as AppLovin Accelerates With 68% Revenue Jump
Yahoo Finance· 2025-11-20 20:41
Core Insights - AppLovin (APP) and The Trade Desk (TTD) both reported Q3 2025 earnings that exceeded estimates, but their market reactions diverged significantly, with APP's stock surging 71% over the past year while TTD's stock fell 68% from its highs [1] AppLovin (APP) - AppLovin's revenue increased by 68% year-over-year to $1.41 billion, surpassing the estimate of $1.34 billion [2][4] - The company reported a net income of $836 million, reflecting a 92% increase from the previous year, and achieved an operating margin of 76.8% [2][4] - Operating cash flow reached $1.05 billion, up 91% year-over-year, indicating strong cash generation capabilities [4][7] - AppLovin's business model leverages its AXON 2.0 AI engine, providing end-to-end AI solutions for mobile app developers, which contributes to its high operating margin [5] The Trade Desk (TTD) - The Trade Desk's revenue grew by 18% to $739 million, slightly exceeding the estimate of $719 million [3][4] - Operating income rose by 49% to $161 million, but net income growth of 23% lagged behind revenue growth, indicating potential margin pressures [3][4] - Operating cash flow declined by 18% year-over-year to $225 million, and the company's cash position decreased by 47% to $653 million [3][4][7] - TTD's strategy focuses on a self-service programmatic advertising platform for the open internet, which results in a different cost structure reflected in its 21.8% operating margin [6]
What is Driving Trade Desk's Rapid CTV and Retail Media Growth?
ZACKS· 2025-11-18 17:36
Core Insights - The Trade Desk, Inc. (TTD) is experiencing significant growth in connected TV (CTV) and retail media, with Q3 2025 revenues rising 18% year over year to $739 million, exceeding expectations of at least $717 million [1][9] - The shift towards biddable CTV is gaining traction, with decision-based buying becoming the preferred method for advertisers due to its flexibility and measurable performance [2] - Retail media is also accelerating, driven by demand for measurable outcomes, with TTD's platform integrating retail data and identity solutions to enhance targeting and attribution [3] CTV and Retail Media Growth - CTV remains TTD's fastest-growing channel, with decision-based buying gaining industry momentum [1][9] - Retail media is seeing increased investment as brands seek to connect consumer behavior directly to business results, supported by TTD's AI-enhanced Kokai platform [3][4] Ecosystem Strategy - TTD's broader ecosystem strategy includes innovations like OpenPath, OpenAds, and Deal Desk, which enhance supply chain transparency and auction integrity, positioning the company for sustained growth into 2026 and beyond [4] Competitive Landscape - TTD faces competition from Magnite, Inc. (MGNI) and Amazon.com, Inc. (AMZN), both of which are also making strides in the CTV and advertising space [5][6][7] - MGNI reported Q3 2025 revenues of $179.5 million, up 11% year over year, with strong performance in CTV [6] - Amazon's AI initiatives are gaining momentum, with significant growth in its AI chip business and overall sales [7] Financial Performance and Valuation - TTD's shares have declined 23.4% in the past month, contrasting with the Internet – Services industry's growth of 9.3% [10] - The forward price/earnings ratio for TTD is 32.76X, higher than the industry average of 26.45X [11] - The Zacks Consensus Estimate for TTD's earnings for 2025 has been slightly revised upward over the past 60 days [12]
Can Audio Advertising Become Trade Desk's Next Big Growth Driver?
ZACKS· 2025-11-13 17:36
Core Insights - The Trade Desk (TTD) is focusing on expanding its revenue streams beyond connected TV (CTV), with audio advertising emerging as a significant growth driver [1][10] - TTD's AI-powered platform, Kokai, is enhancing performance in audio campaigns, leading to improved metrics for clients [2][3][10] - TTD faces increasing competition from major players like Amazon and independent ad-tech companies such as Magnite [4][5][10] Group 1: Business Expansion and Performance - TTD is seeing audio advertising grow, currently representing about 5% of its business, with expectations for further increases due to the premium nature of these channels [1] - Consumers are spending approximately three hours daily on music and podcasts, expanding the market for digital audio ads [1] - Kokai has shown significant performance improvements, with 26% better cost per acquisition, 58% better cost per unique reach, and 94% better click-through rates compared to previous platforms [3] Group 2: Competitive Landscape - Amazon's digital advertising services are rapidly growing, with projected revenues of $56.2 billion in 2024 and a 22% year-over-year increase in Q3 revenues to $17.6 billion [5][6] - Amazon's DSP platform is gaining traction, providing advertisers access to over 300 million ad-supported audiences across various platforms, including Spotify and SiriusXM [6] - Magnite reported Q3 revenues of $179 million, an 11% increase year-over-year, with a strong adjusted EBITDA margin of 34% [7] Group 3: Strategic Initiatives - TTD's OpenPath and OpenAds initiatives are designed to enhance transparency and efficiency in the advertising supply chain [3][10] - The company is leveraging partnerships and technology to strengthen its competitive position in the digital advertising space [8]
TTD Stock Post Q3 Earnings: Should Investors Hold or Fold?
ZACKS· 2025-11-11 16:16
Core Insights - The Trade Desk (TTD) stock has decreased by 15.6% over the past month, closing at $43.26, significantly lower than its 52-week high of $141.53 and closer to its 52-week low of $41.77 [1] - Revenues for Q3 2025 increased by 18% year over year to $739 million, surpassing consensus estimates by 3% and exceeding the company's own expectations of at least $717 million [1][9] - Adjusted EBITDA rose to $371 million from $257 million year over year, with adjusted EPS at 45 cents, exceeding estimates and up from 41 cents in the previous year [2] Revenue Growth Drivers - Connected TV (CTV) is identified as the fastest-growing segment in the digital ad market, with management expecting decision-based CTV buying to become the default model in the future [3] - The company's AI-powered platform, Kokai, is utilized by 85% of clients and has shown significant performance improvements compared to previous models, enhancing its competitive edge [4] - Initiatives like OpenPath and OpenAds are designed to connect advertisers directly with publishers, improving transparency and efficiency in the supply chain [5] Market Opportunities - Approximately 60% of TTD's total addressable market is outside the United States, with international business currently accounting for about 13% of total revenues, indicating potential for long-term growth [6] - The company has a strong cash position of $1.4 billion with no debt, providing a buffer against macroeconomic volatility [7] Stock Performance and Valuation - TTD repurchased $310 million worth of stock in Q3 and has approved a new buyback plan of $500 million [8] - The stock is currently trading at a premium valuation, with a price/book multiple of 8.13X compared to the industry average of 7.69X [16] Competitive Landscape - The competitive environment is intensifying, with major players like Meta, Apple, Google, and Amazon dominating the ad tech space, which could pressure TTD's market position [13] - Smaller competitors like Magnite and PubMatic are also expanding their presence in CTV and retail media, increasing competition for ad dollars [14] Cost and Profitability Challenges - Total operating costs surged by 17% year over year to $457 million, driven by investments in platform capabilities, which may compress margins if revenue growth slows [15] - Macro volatility poses a significant concern for TTD, as worsening conditions could lead to reduced programmatic demand and pressure on revenue growth [12] Conclusion - Given the solid fundamentals and near-term headwinds, TTD is currently rated as a hold, suggesting that existing investors may retain their positions while new investors should wait for a more favorable entry point [18]
The Trade Desk(TTD) - 2025 Q3 - Earnings Call Transcript
2025-11-06 23:02
Financial Data and Key Metrics Changes - Revenue for Q3 2025 was $739 million, representing an 18% year-over-year growth, and a 22% growth when excluding political spend from the previous year [39] - Adjusted EBITDA for the quarter was approximately $317 million, or about 43% of revenue [39] - Adjusted net income for Q3 was $221 million, or $0.45 per diluted share [41] - Free cash flow for Q3 was $155 million, with a strong cash and liquidity position of about $1.4 billion in cash and short-term investments at the end of the quarter [42] Business Line Data and Key Metrics Changes - CTV (Connected TV) continues to be the largest and fastest-growing channel, representing around 50% of the business in Q3 [39] - Mobile accounted for a low 30% share, display for a low double-digit share, and audio for around 5% [39] - The company is seeing strong growth in retail media and significant adoption across various verticals [5] Market Data and Key Metrics Changes - North America represented 87% of the business, while international markets accounted for about 13% [40] - Growth in international markets, particularly EMEA and APAC, is outpacing growth in North America [40] - Strong growth was noted in verticals such as medical health, automotive, and technology [40] Company Strategy and Development Direction - The company is focused on leading the open internet and enhancing operational efficiency through new leadership and structural changes [31][63] - Investments are being made in AI and product innovations to drive growth and improve client performance [38][39] - The company aims to capture a larger share of the $1 trillion advertising TAM as more dollars shift to programmatic [36] Management's Comments on Operating Environment and Future Outlook - The management describes the current macro environment as a "tale of two cities," with some brands facing pressure from tariffs and inflation, while others are experiencing strong momentum [72] - The company is optimistic about the potential of the open internet and believes that independent DSPs will capture the majority of open internet spend [28] - The focus remains on building a more accountable and metrics-driven culture to support long-term growth [66] Other Important Information - The company has repurchased nearly $2 billion through its share repurchase program since the first authorization in 2023 [42] - New product features and upgrades are expected to significantly contribute to growth in the coming years [27] Q&A Session Summary Question: Clarification on Amazon as a competitor and the evolving competitive environment - Management acknowledges Amazon and Google as significant players but emphasizes that their focus is primarily on owned and operated inventory, while The Trade Desk focuses on decisioned, data-driven buying across the open internet [49][51] Question: Areas for impact in the next couple of years - The CFO highlights the importance of disciplined resource allocation and a metrics-driven approach to drive growth and ROI [54][55] Question: Broader advertising and macro environment trends for 2026 - Management notes strong momentum across the business but acknowledges pressures in certain sectors due to external factors like tariffs and inflation [72]