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《逆水寒》出海,首日登顶多国榜单
Hang Zhou Ri Bao· 2025-12-03 02:41
Core Insights - The game "Sword of Justice," the international version of "逆水寒," has quickly topped the free charts in multiple countries, indicating a successful global outreach for Chinese gaming culture [1][4] - The game effectively utilizes digital technology to lower cultural barriers, allowing international players to engage with traditional Chinese culture through immersive experiences [1][3] Group 1: Game Performance and Cultural Impact - "Sword of Justice" has achieved over 10.95 million global pre-registrations and topped the App Store free charts in various countries on its launch day [4] - The game is based on the rich cultural backdrop of the Song Dynasty, showcasing elements like traditional clothing, architecture, and poetry, which resonate with both domestic and international audiences [2][4] - The game's success signifies a shift in Chinese culture from a niche interest to a topic of widespread discussion, demonstrating its potential as a cultural ambassador [4] Group 2: Technological Innovations - The game employs self-developed innovative technologies to create a digital representation of Song Dynasty aesthetics, achieving rare AAA graphics quality on mobile platforms [3] - An AI-driven NPC engine gives over 3,000 characters independent personalities and memories, enhancing player interaction and engagement within the game world [3] - The introduction of an AI character creation system has become a focal point for overseas players, allowing them to create and interact with characters from the game [3] Group 3: Cultural Export Strategy - The game is part of a broader strategy by the Hangzhou High-tech Zone to promote cultural exports, with a projected export value of over $1.2 billion for cultural products in 2024 [4] - Recent policies have been implemented to support the export of cultural products, aiming to establish a comprehensive cultural export industry chain [4] - The High-tech Zone aims to become a leading area for high-quality cultural development, leveraging industry concentration and policy guidance [4]