2023年《逆水寒》手游在国内上线，该游戏改编自小说《四大名捕逆水寒》，讲述的是以北宋末年 为背景的武侠故事，游戏自上线起就获得了国内玩家的喜爱。"对于'出海'，一方面是我们对游戏质量 的自信，更重要的是《逆水寒》深度挖掘宋代文化精髓，从复原《清明上河图》的街市场景，到服饰、 宋词和非遗的再现，都展现了我们的文化自信。"据《逆水寒》资深文案编剧豆卿介绍，为了展现宋韵 之美，团队进行了实地采风，对每一个细节进行严谨的考据。"为了让宋词的意境精准地传达给海外玩 家，我们在翻译、配音上也投入了很大的精力。"她说，团队希望能够通过细节的打磨，降低玩家的理 解门槛，以润物细无声的方式打破文化隔阂。 《逆水寒》国际服上线后，玩家们在YouTube、Tik Tok等国际社交平台热烈讨论游戏中的传统服饰 纹样、建筑特色和诗词歌赋；多位海外主播开设专栏，深入解读游戏蕴含的东方美学理念，这些由玩家 自发创作的内容，不仅展现了游戏本身的魅力，更让《逆水寒》成为传播东方美学的独特载体，实现了 真正意义上的文化"破圈"。 一部行走的"宋代百科全书"，正在通过游戏走向世界舞台。近日，网易旗下开放世界游戏《逆水 寒》国际服（定名《Swor ...

于日常生活中发现美，在平凡事物中寻求美，宋韵美学以一种超越物象的精神追求，深刻影响了中国文 化的发展。从2023年"宋韵今辉"艺术特展，到2024年"雅正高华——宋代生活艺术的记忆之场"宋韵美学 研究展，再到今年举办的"洞天行履——宋人自然秩序的审美转译"宋韵美学艺术展，中国美术学院从多 个维度深入挖掘宋韵艺术美学内涵，为开启更多生活美学新篇提供学术支撑。 自然美学，是宋韵艺术美学极具魅力的文化特征。《庄子·内篇·齐物论》言"天地与我并生，而万物与我 为一"。宋人于感悟自然中把天地万物转化为创造诗书画器的灵感，将生活艺术化，又将艺术生活化。 郭熙在《林泉高致》中构筑起"可行、可望、可游、可居"的山水理想，米芾以"米点皴"晕染烟雨空蒙的 山水意境，汝窑青瓷营造出"雨过天青"的超然美感，宋代园林成为文人寄托雅趣、修身养性的载体，这 些都是宋人在现实生活中对"天人合一"哲学思想的阐释。在生活节奏日益加快的当下，宋人"万物静观 皆自得"的从容，恰是应对纷扰的智慧之道。 宋韵艺术美学穿越千年，始终鲜活。潘天寿以金石之气取法宋画丘壑，黄宾虹于夜山墨韵中重释宋人山 水精神，刘既漂将《营造法式》中的传统建筑纹样作为西湖博览会 ...

Core Insights - The company, Wufangzhai, has launched an innovative product line, the "Rice Mooncake Series," to reinterpret traditional festival foods with modern concepts, aiming to redefine the Mid-Autumn Festival market by 2025 [1][4] - Wufangzhai emphasizes a dual mission of preserving traditional craftsmanship while innovating to meet contemporary consumer demands, as articulated in their dialogue with Foodaily [2] Product Innovation - The "Light Sweet Rice Moon" is a key representative of Wufangzhai's "Glutinous+" strategy, featuring a unique soft and glutinous texture made from a blend of rice skin and health-oriented ingredients like black rice and ejiao, ensuring a fresh 60-day shelf life [4][5] - The "Heritage Supreme Gift Series" is designed for significant festive occasions, combining exquisite materials and designs, and includes various gift options for different celebrations throughout the year [7] Supply Chain and Production - Wufangzhai's new baking production facility spans over 8,000 square meters, equipped with automated baking lines capable of producing over 40 tons of products daily, ensuring high-quality output and future growth potential [8] - The facility also includes a cold processing area that meets high air purification standards, focusing on products like rice cakes, with a daily capacity of 8 tons [8] Marketing and Distribution Strategy - The company is enhancing its online and offline distribution channels, collaborating with high-value partners like Hema and Costco, and has seen significant sales growth through these partnerships [10] - Wufangzhai is actively engaging in digital marketing strategies, including live streaming and short video content, to reshape its brand image and reach younger consumers [15][16] Cultural Integration and Brand Positioning - The brand is leveraging cultural elements, such as the integration of Song Dynasty aesthetics in its products, to enhance the festive experience and strengthen its cultural significance [4][16] - Wufangzhai's marketing initiatives, including collaborations with other brands and the use of AI-generated content, aim to resonate emotionally with consumers and expand its market reach [16]

Group 1 - The "2025 Food in Hangzhou: Seasonal Freshness" culinary culture month commenced on June 16, with the "Golden Osmanthus" Hangzhou New Quality Dining Guide opening registration for new dining brands operating for less than five years starting June 18 [1] - The "Golden Osmanthus" guide, launched in December 2024, focuses on high-quality, emerging dining enterprises and is regarded as the Hangzhou version of the Michelin guide [1] - The Hangzhou Municipal Bureau of Commerce aims to enhance the city's reputation as a "World Food Capital" through initiatives like the culinary culture month and "Main Chef Open Day" events, promoting a collaborative ecosystem of "list IP + cultural output + commercial empowerment" [1] Group 2 - The industry roundtable featured discussions on the contemporary interpretation of regional culture through cuisine, emphasizing the importance of storytelling in presenting Hangzhou's Song Dynasty aesthetics [2] - Notable figures in the culinary industry, including Chinese culinary masters and restaurant founders, shared insights on the success of new Michelin-starred restaurants and the integration of traditional techniques with modern management [2] - The roundtable also highlighted the significance of sustainability in dining, with a focus on using local materials and innovative practices to enhance the dining experience [2] Group 3 - A collaborative culinary event showcased dishes that creatively combined local ingredients with global influences, exemplifying the concept of "world expression" through local food [3] - The event featured chefs who innovatively used local seasonal ingredients, such as Australian beef and North Sea crab, to reinterpret traditional dishes [3] - This collaboration among suppliers in the Hangzhou dining market represents a practical exploration of upgrading the industry chain from "ingredients to table" [3]