数字版权跨境交易
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深圳市决策咨询专家(经济组)、和君咨询合伙人熊时实: 从“造设备”升级到“定标准”
Shen Zhen Shang Bao· 2026-01-29 17:38
Core Insights - The competition in the new quality imaging industry has shifted from hardware production to ecosystem definition, emphasizing the need for comprehensive solutions that integrate hardware, software, and application scenarios [1][2] Group 1: Industry Trends - Bao'an District's core advantage lies in its ability to rapidly convert technology into market products, supported by a complete industrial chain and quick supply-demand matching [1] - The future competition will focus on defining products that encompass a full chain solution, including hardware, software, and scenarios [1] Group 2: Short-term Strategies - In the short term (1-2 years), resources should be concentrated on developing three demonstration scenarios: 1. "AI + E-commerce" to provide multilingual marketing video generation services for overseas enterprises 2. "Virtual Shooting" to create low-cost, high-efficiency digital studios to attract film crews 3. "Interactive Cultural Tourism" to offer AR-guided experiences for attractions and exhibitions [1] Group 3: Long-term Strategies - In the long term (3-5 years), Bao'an should focus on standard-setting and transaction system development, fostering a "New Quality Imaging Industry Alliance" to establish digital work rights and valuation systems [2] - The goal is to leverage platforms like Shenzhen Cultural Exchange to explore cross-border digital copyright transactions, aiming to gain pricing power in the global digital content market [2] Group 4: Collaborative Solutions - A new approach involves promoting collaboration between AI technology firms and Tencent's cloud and advertising services to create comprehensive industry solutions branded as "Bao'an Intelligent Manufacturing" [2] - The ultimate goal for Bao'an is to become a rule-maker in the industry, collaborating with leading enterprises to establish standards in emerging fields like AIGC content copyright certification and immersive experience standards [2]