Core Insights - The upcoming Spring Festival holiday, lasting 9 days, is expected to boost offline consumer spending, with more people opting for travel during this period [1] - Gaode has launched the "2026 Spring Festival Flavor Guide TOP 20 Cities," focusing on popular destinations to enhance consumer travel experiences [1][3] - The "Flying Street View" feature is gaining traction, with participating merchants seeing a significant increase in daily transaction volume [4][5] Group 1: Consumer Trends - The trend of "traveling for the New Year" is on the rise, with preferences for destinations like ancient cities, high-altitude prayer sites, and island retreats [1] - The "Flavor Guide" provides real-time insights into local cultural experiences, helping consumers plan their holiday activities effectively [3] Group 2: Technological Innovations - The "Flying Street View" feature offers immersive navigation and store exploration, enhancing consumer confidence in their purchasing decisions [4] - Over 100,000 merchants have applied for the "Flying Street View," with initial participants experiencing a 23% increase in daily transaction volume [5]

Core Insights - The upcoming "longest Spring Festival holiday" is expected to boost offline consumption, with a 9-day holiday in 2026 encouraging more consumers to choose "traveling for the New Year" [1] - Gaode has launched a "2026 Spring Festival Flavor Guide TOP 20 Cities" to help consumers plan their holiday experiences, focusing on popular cities like Beijing, Xi'an, and Harbin [1][3] - The "Flying Street View" feature introduced by Gaode is enhancing customer acquisition for offline merchants, with first batch merchants seeing a daily transaction increase of over 23% [1][5] Group 1: Consumer Trends - The report indicates a shift in consumer preferences towards travel during the Spring Festival, with destinations like ancient cities and islands gaining popularity [1] - The "Flavor Guide" provides real-time insights into local cultural experiences and dining options, enhancing the holiday experience for users [3] Group 2: Business Impact - Over 100,000 merchants have booked the "Flying Street View" feature, which has led to a 40% increase in daily traffic and a 23% increase in daily transaction volume for the first batch of merchants [5] - The integration of digital technology with real-life services is expected to support the growth of offline businesses during the holiday season [5][6] Group 3: Future Outlook - Gaode plans to continue deepening the integration of digital technology with lifestyle services to enhance the vitality of the "smoky economy" in the digital wave [6]