10月9日，高德扫街榜发布《2025国庆中秋长假出行消费报告》，数据显示，8天长假期间该平台为线下 餐饮门店引流超1亿人次，其榜单功能用户数23天内突破4亿。 丽江、乐山等10城入选"烟火城市榜"，成都、重庆等20城包揽"美食吸引力城市榜"前20，且与"景点吸 引力城市榜"重合率达75%，"美食+美景"已成为游客出行的核心决策因素。 长假期间，高德APP单日活跃用户数峰值突破3.6亿，导航总里程超90亿公里。其"鹰眼守护"系统发出 17.4亿次安全提醒，新能源车1000公里以上位移次数同比增640%，数智化服务支撑了24.32亿人次的跨 区域流动，出行服务与消费场景的深度融合。 来源：封面新闻、新浪财经 （编辑：意欢） 报告指出，高德扫街榜凭借"烟火小店""本地人爱吃"等子榜单，迅速积累用户规模，其《全国TOP100 餐厅》人均消费均值83元，榜首广西北海越乡小厨人均仅98元，"好吃不贵"成为消费者优先选择标准。 高德扫街榜发布长假全国"游客喜欢的美食餐厅"，天水哈海英麻辣烫、淄博八大局烧烤、香港华嫂冰室 排名前三。哈海英麻辣烫在天水"本地人爱去"榜上排名第二，八大局烧烤在淄博"轮胎磨损（专程前 往）"榜上排 ...

10月9日，"高德扫街榜"发布《2025国庆中秋长假出行消费报告》。报告显示，长假期间全国出行和消 费行为活跃，高德APP 10月1日活跃用户数突破3.6亿，创历史新高；截至10月3日，"高德扫街榜"累计 用户数突破4亿。8天假期，高德为线下餐饮店带去超1亿客流。用科技呵护人间烟火，正在激发我国出 行和消费市场的新活力。 美食："用脚投票"的榜单带动1亿线下餐饮客流 9月10日，高德推出高德扫街榜，下设"烟火小店"、"本地人爱吃"、"多次前往（回头客）"、"轮胎磨损 （专程前往）"等子榜单，给各地消费者决策提供多角度参考。截至10月3日，上线23天的高德扫街榜累 计用户数超过4亿。 10月1日-7日，高德扫街榜"烟火城市榜"的前10名依次是：丽江、乐山、大理、抚顺、北海、柳州、南 京、汕尾、漳州和桂林。这些城市上榜烟火小店的流量占比最高，其中多数在长假同时迎来了旅游和餐 饮消费的峰值。 高德扫街榜"全国TOP100餐厅"的人均消费平均值是83元。今年国庆中秋长假，这张"用脚投票"的榜单 带火了"好吃不贵"的烟火好店。10月1日，高德烟火小店流量增长300%，高德本地生活餐饮行业订单量 同比增长150%。10月 ...

Core Insights - Gaode has launched multiple initiatives to enhance offline service industries, including the Gaode Street Ranking, which has significantly increased foot traffic and revenue for participating restaurants [1][2][4] - The Gaode Street Ranking utilizes real navigation behavior and AI technology to create a new evaluation system for restaurants, effectively curbing fraudulent ratings [1][6] - The company has introduced a one-year waiver of entry fees for all restaurants, leading to a 631% increase in new restaurant sign-ups on the day of the announcement [3][4] Group 1: Gaode Street Ranking - The Gaode Street Ranking was launched on September 10, becoming the largest food and lifestyle ranking in China with over 40 million users on its first day [3] - The ranking includes unique categories such as "Local Favorites" and "Repeat Customers," and has led to a 187% increase in traffic for featured small restaurants [3][4] - The ranking's methodology incorporates real user behaviors, such as navigation and visits, to ensure the authenticity of ratings and prevent manipulation [6][7] Group 2: Support for Restaurants - Gaode's initiatives, including the "Smoke Fire Good Store Support Plan," provide over 1 billion in travel and consumption subsidies to users [2][4] - The waiver of entry fees is aimed at reducing the financial burden on restaurants, allowing them to focus on quality service and food preparation [7][8] - The new ranking system offers restaurants a broader exposure channel, potentially increasing customer discovery opportunities [7][8] Group 3: Consumer Engagement and Market Impact - Gaode's strategies are timed to coincide with peak consumption periods, such as the upcoming Mid-Autumn Festival and National Day, to maximize user engagement [8][10] - The integration of dining and tourism is expected to stimulate spontaneous consumer spending, enhancing the overall dining experience for tourists [10] - The collaboration between dining and travel sectors is anticipated to improve service levels and promote regional culinary specialties, contributing to high-quality industry development [10]

Core Viewpoint - Gaode Map's launch of the "Street Scanning List" has generated significant user interest, with over 40 million users utilizing the feature on its first day, but it has also sparked controversy regarding changes to the app's homepage interface [1][4]. User Experience - Many users have expressed dissatisfaction with the new homepage layout, which prominently features restaurant and lifestyle service information, making it confusing for those who primarily use the app for navigation [1][3]. - Some users have reported inconsistencies in the app's interface, such as differing displays of hotel pricing information among users with the same app version [3]. - While some users appreciate the convenience of the "Street Scanning List," others feel that the app's core value of providing precise navigation is being compromised by the clutter of lifestyle service information [3][4]. Business Strategy - The introduction of the "Street Scanning List" is part of Gaode Map's strategy to integrate navigation services with local lifestyle services, aiming to compete in a rapidly growing market dominated by platforms like Meituan and Dianping [4]. - This model could potentially increase foot traffic and customer acquisition for offline businesses, particularly smaller establishments lacking online promotion resources, while also allowing Gaode Map to explore diversified revenue streams through partnerships with businesses [4]. Challenges - Gaode Map faces the challenge of balancing commercial development with user experience, as an overemphasis on lifestyle services could alienate core navigation users [5]. - Ensuring the accuracy and fairness of the "Street Scanning List" is another critical issue, as the potential for fraudulent activities like fake reviews could undermine user trust and damage the brand's reputation [5].