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优-智慧文旅解决方案 [56页PPT]
Sou Hu Cai Jing· 2025-05-20 16:18
Industry Analysis - The tourism industry is experiencing a strong development trend, with the "Tourism+" model creating new business formats and promoting consumption upgrades, leading to rapid growth in surrounding industries [6][8] - The integration of culture and tourism is becoming a new trend, with digital technology driving industry upgrades and full-scale tourism and quality tourism emerging as development directions [1][8] Solution and Service Introduction - The Smart Tourism Solution emphasizes both social and economic benefits, integrating technology with tourism culture, and aims for co-construction and sharing, creating a replicable smart tourism platform with "one center, three systems" [1][2] - The smart management system utilizes technologies like Beidou and big data for team management, law enforcement supervision, and safety warnings, enhancing regulatory capabilities [1][2] - The smart service system covers the entire travel process, providing pre-trip information and ticket booking, in-trip intelligent guidance and safety assurance, and post-trip online learning and shopping support [1][2] - The smart marketing system leverages Tencent's big data for precise marketing, while the tourism cloud data center integrates multi-source data for decision-making support [1][2] Typical Cases and Capability Summary - A typical case includes the construction of a "one center, two platforms" system in the ecological area of xx city, which promotes urban management and service industry upgrades [2] - The xx cultural tourism "digital resource museum" integrates resources to build a service system, showcasing the capabilities of Donghua Cultural Tourism in cloud services and big data [2] - The Smart Tourism Solution provides effective pathways for addressing existing issues in the cultural tourism industry and achieving sustainable development, facilitating high-quality growth in the digital era [2]