数字营销技术创新
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上海优神信息KFS服务:以技术驱动构建品效合一营销新闭环
Sou Hu Cai Jing· 2025-09-26 07:21
Core Insights - The article highlights the challenges brands face in digital marketing, including the disconnection between content production and traffic investment, leading to inefficient resource utilization and difficulty in achieving brand effectiveness [1] - The KFS (KOL-Feeds-Search) marketing solution by Shanghai Youshen Information aims to address these challenges by providing a comprehensive digital marketing service that integrates influencer content, information flow advertising, and search environment optimization [1][3] Group 1: Industry Context - The rise of digital platforms like Xiaohongshu and Douyin has made them crucial for brand recognition, yet many brands struggle with effective marketing strategies [1] - As mainstream platform traffic growth reaches its peak, there is a pressing need for more refined, systematic, and intelligent marketing solutions [1] Group 2: Company Overview - Shanghai Youshen Information, established in 2020, focuses on customer-centric digital marketing technology innovation and service enhancement, with a core team from leading internet companies [1][4] - The company has provided comprehensive digital marketing services to hundreds of well-known brands across various sectors, including real estate, consumer goods, and healthcare [1] Group 3: KFS Service Details - The KFS service is built on deep insights into consumer decision-making paths and consists of three core modules: KOL content ecosystem, precise information flow advertising, and search environment optimization [3] - The service creates a full-link marketing system that spans from traffic introduction to expansion, utilizing a vast influencer resource library to achieve precise audience targeting [3] Group 4: Performance Monitoring and Future Plans - Youshen Information offers customized influencer marketing services and has established a comprehensive performance monitoring system to track various metrics, including keyword performance and e-commerce outcomes [4] - The company aims to continue enhancing its marketing technology services to help brands build trust and reputation in the digital marketing landscape [4]