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“正阳同心·中轴线上话IP”活动在京启动
Bei Jing Shang Bao· 2025-11-05 04:03
Core Insights - The event "Zhengyang Tongxin: Talking IP on the Central Axis" aims to promote the deep integration of culture and technology, enhancing the cultural resource advantages into core competitiveness for high-quality industrial development [1][3] Group 1: Event Overview - The event was held at the Confucius Temple and Guozijian Museum in Beijing on November 3, 2023, initiated by the Beijing Dongcheng New Social Class Association [1] - The event includes the launch of the "Digital Integration Cultural Renewal - Central Axis Digital Ecological Integration Plan" and the "Zhengyang Tongxin: New Quality New Power Learning Plan" [3] Group 2: Strategic Goals - The Dongcheng District emphasizes cultural roots and technological wings to drive digital transformation, aiming to solidify the spiritual core of digital IP with cultural heritage [3] - The establishment of the "New Class Digital Cultural Innovation Think Tank" was announced during the event [3] Group 3: Dialogue Themes - Industry experts discussed themes such as "AI Empowering New Quality Productivity in Culture" and "Digital Culture IP Empowering High-Quality Development of the Cultural Tourism Industry" [5] - The dialogue focused on global development trends of digital IP, market dynamics, and application transformations, aiming to rejuvenate millennia-old cultural heritage in the digital age [5] Group 4: Industry Context - The event coincides with the one-year anniversary of Beijing's Central Axis UNESCO World Heritage application, highlighting the importance of connecting new class representatives to promote economic construction and technological innovation [5]